Orange announced it
has signed a strategic pan-European mobile partnership with
Google to be the
first operator to give customers one-click access to
App on multiple mobile platforms in addition to a search widget on the
Android mobile platform. The multi-year strategic agreement, combining the best
in content and search innovation from both partners, is making mobile search and
geo-location services even more accessible by giving customers one-click access
to Google Mobile App via the Orange homescreen. The application provides
enhanced search features and access to the Orange mobile portal and other
familiar Google products and services.
Orange plans to launch Google Mobile App across its footprint in a phased
approach and will deliver it across a large range of Orange Signature phones,
which are customized for a better user experience.
Initially, Orange is giving customers instant access to Google Search from the
homescreen on Signature Android handsets, alongside other services such as
In the UK and France, Google mobile search results will also include relevant
content from Orange's own mobile portal, combining results from both partners
for the first time. From October, the Orange Signature Android series, including
LG Eve (France, Spain), HTC Tattoo (France, UK, Spain) and HTC Hero (France)
will also feature specially designed services like the Orange E-Mail Wizard
which lets users set up and use their chosen mobile E-Mail services - including
Google Mail - in one easy-to-manage place.
In addition to
Android, Google Mobile App will later be made available across a wider range
of Orange Signature devices operating on
Windows Mobile. On these platforms the application will include links to
services like Orange mobile portal, Google News, Google Maps and Google Mail,
giving Orange Signature customers even greater access to content and tools that
are useful in daily life.
Together with the new services, Orange customers can continue to browse and
download mobile applications that are personal and relevant to them, for
example, from the Orange Application Shop.
The Google Mobile App search experience has been tailored to combine Orange's
own mobile search results, so relevant content exclusively available to Orange
customers - such as Ligue1 football news in France - is readily available
alongside independent Internet content. Orange's own data shows there is a
strong and growing consumer appetite for simple, internet search on the mobile -
mobile searches increased by 120 % over the last 12 months (Orange UK, ODMI May
2009). As such, the different approach to this partnership, combining services
and content, enables Orange to continue to deliver on its promise to give
customers the very best mobile multimedia experience.
Cheers ~ Arne