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PARTNERSHIP: Orange to roll-out Google Mobile Apps across Europe
Posted by Arne Hess - on Thursday, 29.10.09 - 10:27:16 CET under 01 - General News - Viewed 12981x
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Yesterday, Orange announced it has signed a strategic pan-European mobile partnership with Google to be the first operator to give customers one-click access to Google Mobile App on multiple mobile platforms in addition to a search widget on the Android mobile platform. The multi-year strategic agreement, combining the best in content and search innovation from both partners, is making mobile search and geo-location services even more accessible by giving customers one-click access to Google Mobile App via the Orange homescreen. The application provides enhanced search features and access to the Orange mobile portal and other familiar Google products and services.

Orange plans to launch Google Mobile App across its footprint in a phased approach and will deliver it across a large range of Orange Signature phones, which are customized for a better user experience.
Initially, Orange is giving customers instant access to Google Search from the homescreen on Signature Android handsets, alongside other services such as Orange TV.

In the UK and France, Google mobile search results will also include relevant content from Orange's own mobile portal, combining results from both partners for the first time. From October, the Orange Signature Android series, including LG Eve (France, Spain), HTC Tattoo (France, UK, Spain) and HTC Hero (France) will also feature specially designed services like the Orange E-Mail Wizard which lets users set up and use their chosen mobile E-Mail services - including Google Mail - in one easy-to-manage place.

In addition to Android, Google Mobile App will later be made available across a wider range of Orange Signature devices operating on Symbian S60, RIM (BlackBerry) and Microsoft's Windows Mobile. On these platforms the application will include links to services like Orange mobile portal, Google News, Google Maps and Google Mail, giving Orange Signature customers even greater access to content and tools that are useful in daily life.
Together with the new services, Orange customers can continue to browse and download mobile applications that are personal and relevant to them, for example, from the Orange Application Shop.

The Google Mobile App search experience has been tailored to combine Orange's own mobile search results, so relevant content exclusively available to Orange customers - such as Ligue1 football news in France - is readily available alongside independent Internet content. Orange's own data shows there is a strong and growing consumer appetite for simple, internet search on the mobile - mobile searches increased by 120 % over the last 12 months (Orange UK, ODMI May 2009). As such, the different approach to this partnership, combining services and content, enables Orange to continue to deliver on its promise to give customers the very best mobile multimedia experience.

Cheers ~ Arne


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