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PLATFORM: RIM announces new BlackBerry Application Suite for Windows Mobile
Posted by Arne Hess - on Monday, 23.04.07 - 09:23:20 CET under 01 - General News - Viewed 14635x
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Not sure why someone want to run any other BlackBerry applications than BlackBerry connect on Windows Mobile but in any case, Research In Motion (RIM) today announced plans to expand its support for Windows Mobile-based devices with a new software application suite that will enable devices from third-party manufacturers to benefit from the popular BlackBerry software applications and services. RIM plans to begin offering the new software application suite later this year for select devices based on Windows Mobile 6 (only). Once installed, the software will provide users with a virtual BlackBerry application experience, including support for BlackBerry E-Mail, phone, calendar, address book, tasks, memos, browser, instant messaging and other applications developed for the BlackBerry platform.

Devices running the BlackBerry application suite will be able to connect to BlackBerry services via BlackBerry Enterprise Server as well as BlackBerry Internet Service.

"Extending BlackBerry applications to a broader range of devices is an important element of RIM's strategy to provide an open platform that supports industry standards and addresses the various needs of our customers and partners," said Mike Lazaridis, President and Co-CEO at Research In Motion. "This new software will provide a range of important benefits, including easier support of Windows Mobile-based devices within BlackBerry Enterprise Server environments, a consistent user interface for BlackBerry applications across various devices, and the ability to run third-party applications developed for the BlackBerry platform.

The new BlackBerry application suite will complement existing Windows Mobile 6 functionality and will appear as an icon on the screen in the same manner as other third-party applications. Upon clicking the BlackBerry icon, a suite of BlackBerry applications will load and will feature the familiar user interface of a BlackBerry smartphone. The device's existing Windows Mobile applications are preserved, allowing the user to easily and quickly switch between the Windows Mobile applications and the BlackBerry application suite.

"RIM's decision to expand its support for Windows Mobile will resonate well with customers, developers and carriers alike," said Carrie MacGillivray, Senior Analyst, Mobile Enterprise Network Services, IDC. "Security, manageability, usability, international coverage, network efficiency, mobile application support, back-end integration and device selection are all important considerations for a wireless platform and RIM continues to invest in the BlackBerry platform on all fronts."

"AT&T and RIM have enjoyed a long and successful history providing customers with innovative products and services. AT&T is a world leader in providing BlackBerry-based wireless solutions and we look forward to building on that momentum with RIM," said Michael Woodward, Executive Director, Mobile Professional Solutions, for AT&T. "The market for wireless E-Mail and other wireless applications is growing rapidly and we view RIM's broadening support for Windows Mobile, with new feature-rich and IT-friendly BlackBerry software, as another positive catalyst that will further expand the appeal of the BlackBerry platform with customers."

Key benefits of running the new BlackBerry application suite on a Windows Mobile-based device will include:

  • The added benefit of BlackBerry applications, such as E-Mail, phone, text messaging, browser, instant messaging and organizer with a consistent user interface and messaging experience.
  • BlackBerry "push" technology – messages and information updates can be delivered automatically to the Windows Mobile-based device, enabling users to be more responsive to colleagues, clients, friends and family.
    Support for BlackBerry Mobile Data System (BlackBerry MDS) allowing organizations to develop their own BlackBerry applications or deploy third-party BlackBerry applications that can run on Windows Mobile-based devices as well as BlackBerry smartphones.
  • Support for various input methods, including QWERTY keyboards, 5-way navigation, touch screen and stylus operation so users can continue to use the unique hardware features of their Windows Mobile-based device.
  • Support on BlackBerry Internet Service, which provides push-based E-Mail from up to 10 supported E-Mail accounts (including most popular ISP accounts), attachment viewing and web browsing with optimized wireless efficiency.
  • Support on BlackBerry Enterprise Server, which tightly integrates with Microsoft Exchange, IBM Lotus Domino or Novell GroupWise to provide synchronized, push-based wireless access to E-Mail and other corporate data with the industry's most advanced security features, over-the-air IT policy enforcement capabilities and optimized wireless efficiency.

However, it looks like RIM will not offer the application suite for general download but will only partner with manufactures and carriers.

Cheers ~ Arne


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Posted by JOJo on 23.04.07 - 10:55:41

why should i want to run blackberry on my blackjack?
windows mobile can do far more, the hardware is nicer (at least the blackjack) and our exchange server never failed so far. wink
i don't see the value for windows mobile users. looks more like rim noticed that windows mobile became a real competitor and now they try to become part of windows mobile as well after the previous support was lousy!

just my 2 ¢

Posted by Mattitude on 23.04.07 - 11:58:15

Hmmm... I think I read this news almost verbatim at Pocket PC Thoughts. I mean, the content is the same (which doesn't bother me), but even certain sentences are written exactly the same.

Posted by Arne Hess on 23.04.07 - 12:14:15

Makes sense since it is the RIM press release I was taking the info from, linked back to and mentioned as the source. wink
Like Pocket PC Thoughts used the PR and linked back to RIM. smile

In any case, the photo above is unique since I’ve edited it myself! wink

Posted by Mattitude on 24.04.07 - 14:31:01

Right, sorry...
I actually surfed to the Balckberry site and realised that that's what the deal is.
I get confused easily wink

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