like there is a serious market for portable storage devices which connects to
mobile device. After last
week's announcement by Agere Systems, to launch its "BluOnyx Mobile Content Server" later this year, now Seagate announced a similar device which is either a license of the BluOnyx or a self-developed system. Nevertheless, like the
BluOnyx, Seagate's DAVE platform is an enabling technology that delivers 10-20 GB of wireless storage in an accessory smaller than many common slim-line mobile phones.
DAVE technology is designed to store, play and share digital files on mobile
phones, PCs and other wireless-enabled devices.
Using Bluetooth or WiFi connections, DAVE is the answer to providing
substantial storage capacity without impacting the design or cost of mobile
handsets. Built for portability and about the size of a centimeter-thick credit
card, the DAVE mobile platform slips conveniently into a shirt pocket, backpack,
or purse - anywhere up to 10
meters from the phone. In addition, the mobile storage platform is open source,
enabling third party software developers to create new applications for the
mobile phone utilizing the hard drive's unmatched capacity and performance.
The DAVE technology is offered to telcos and mobile handset OEMs for sale under
their respective brand names.
"Mobile telephony is undergoing a multimedia revolution, and the DAVE
mobile content platform will provide even more fuel for the growth of new
music and video services over mobile networks," said Patrick King, senior
vice president and general manager of Seagate's consumer electronics
business unit. "Products using DAVE technology will enable digital content,
whether for business or entertainment use, to be stored, moved, and
connected in ways never before possible. Mobile carriers can use this
technology for creating value from their investments in high-bandwidth
networks, and mobile handset manufacturers have another tool for turning the
multimedia phone into the center of the mobile consumer's digital life."
The push to monetize massive investments in high-speed wireless networks has
accelerated new service offerings worldwide, including mobile TV, digital music,
digital video, personal blogging and more. According to Frost & Sullivan, the
number of mobile video download subscribers will jump to nearly five million in
2010 as compared to roughly 250,000 mobile video download subscribers in 2006.
"I am pleased to have Seagate introduce its DAVE mobile platform to the world
at DEMO 07," said Chris Shipley, executive producer of the DEMO Conferences.
"DEMO introduces products and technologies that will dynamically change market
trends and Seagate's DAVE technology definitely falls into this category,
offering exciting new capabilities to our mobile world."
DAVE Technology Transforms the Mobile Phone Experience Using products based
on the DAVE storage platform, consumers will now be able to store all of their
mobile media on one device for access when, where, and how they want. The DAVE
technology lets consumers combine their audio and video files downloaded through
mobile networks with entertainment and other content side-loaded from PCs or
other devices for a fully customized, personalized mobile experience.
- Makes upgrading mobile phones easy - storing content on a
DAVE-based device makes upgrading a mobile phone fast and easy. Simply pair
the device to the new handset, and start enjoying digital content on the new
phone in just minutes.
- Turns the mobile phone into a DVR/MP3 powerhouse - consumers can
now download video from mobile phone networks; grab music from online,
mobile, or PC libraries; load audiobooks or GPS data; and use all of that
data as needed when on-the-go. The 10GB version will make 2,500 songs or 21
hours of video available to mobile consumers all the time, anywhere.
- Increases use of mobile entertainment networks and data services - with
massive storage capacity, mobile network operators can now offer consumers
the opportunity to download and enjoy large media and data files. With video
files downloaded to products based on the DAVE platform instead of streamed
through the mobile network, video can now be delivered without latency or
coverage issues. DAVE-based products will also enable new business models
for high-bandwidth networks, such as try-and-buy content, that offer real
value for consumers.
- Enables mobile lifeblogging and other social networking applications -
the ability to record massive video and photo files on the mobile phone,
edit and annotate content, then upload to social networking sites such as
YouTube or MySpace is now mobile and spontaneous. Consumers can also use the
DAVE technology features to share the content with other mobile phones, PCs,
wireless-enabled cameras, or even other DAVE mobile storage devices.
Ideal For Portable Use with Long-Lasting Battery Performance, the DAVE
reference design is about the size of a centimeter-thick credit card, with
dimensions of 61x89x12 mm and weighing only 70 grams. Utilizing Seagate's
revolutionary Storage Management Module power-saving technology unveiled at CES,
the rechargeable lithium ion battery(3) delivers up to 10 hours of
media-streaming performance and up to 14 days of standby power.
DAVE Platform Software Developers Kit Built on a set of open API platform
accessible to developers using current development tools, the DAVE mobile
storage platform offers mobile phone software developers the opportunity to
create new applications utilizing the hard drive's capacity and performance. A
DAVE Software Developers Kit, available in March 2007 from Seagate, streamlines
the process of building videogames, applications that manage and play
multimedia, enhanced GPS systems, and other new software widgets for the mobile
lifestyle. Software developers can find more information on the DAVE mobile
storage platform SDK during the 3GSM World Congress.
The DAVE mobile storage platform is expected to be available to leading cell
phone manufacturers and telco service providers for products in the second
calendar quarter of 2007.
According to Matthew Miller, software for Windows Mobile and Symbian is
already written and should be available when the DAVE becomes available which is
definitely good news since I'm missing this dedicated OS support for the BluOnyx
since Agere Systems will work with a J2ME environment only.
Cheers ~ Arne