is going today to up the ante in consumer-centric mobile design by launching
a new version of the company's mobile home page in early beta at the Consumer
Electronics Show (CES) 2008. Yesterday's announcement further extends Yahoo!'s
mobile leadership by providing consumers with a visually-stunning and easy to
navigate interface for the most visited mobile site in the U.S. (M:Metrics,
October 2007). By visiting http://beta.m.yahoo.com from select mobile phone
browsers, consumers will experience an open and customizable home page where
users can personalize their mobile experience like never before, drawing content
from the Yahoo! network and leading Web properties from around the Internet.
Yahoo!'s new mobile home page was designed to quickly become the essential
starting point for the mobile Internet. Incorporating the best "home page"
elements from pioneering PC portals such as My Yahoo! and the Yahoo.com Front
Page, it embraces a dynamic, open and highly personalized approach.
"Today we set the standard for what consumers are demanding from the mobile
Internet. As the definitive starting point for mobile users around the world,
our new home page is beautifully-designed and optimized for the mobile device,"
said Marco Boerries, executive vice president, Connected Life, Yahoo!. "As we've
done before, we've set an incredibly high bar for the industry with our
innovation and ability to deliver prolific services to millions of global mobile
users, helping them discover what a truly compelling mobile Internet experience
should be like."
Simply put, the new mobile interface is stunning, easy to use, relevant and
fast. Key features include:
- Personal Vitality and Status Updates - Provide an at-a-glance update
of what's new since the last visit - including recent emails, Flickr photos from
your friends, upcoming calendar appointments and status of Yahoo! Messenger
contacts - all without moving away from the home screen or logging into a
- Customizable Content - Offers a collection of mobile content modules
known as Yahoo! Snippets that provide previews of the user's favorite content
from any source - news headlines, weather conditions, and more - whatever the
- Quick Links - Customizable links at the bottom of the page, providing
fast access to the Yahoo! services and other sites across the Internet that
consumers use the most. Consumers can easily add and remove quick links as they
- oneSearch - Mobile search designed to give instant answers and
relevant information by understanding the user's query intent and optimizing the
results accordingly. Recently upgraded to include content from Wikipedia and
Yahoo! Answers, as well as airline flight status information.
Today the new mobile home page is available to consumers in the United States
on numerous mobile devices including the Apple iPhone, several Nokia Series 60
devices and select Windows Mobile devices. Over the coming months, the new
interface is expected to become available across additional devices and mobile
browsers and also available internationally.
Cheers ~ Arne