We've just received exclusive information that Google is currently Beta testing a new Google Maps Navigation on-board system called "Street Projection". Street Projection is projecting the map straight to the street in front of the car. Following today's typical on-board navigation systems, which are either using car-screens or even head-up displays, Google expects that the the system will become market-ready later this year and Google has already found the first partner from the automotive industry which is, according to our sources, Ford. The development partnership was signed at the recent Mobile World Congress where Ford exhibited the first time.
As the photo bellow shows, the navigation system is based on Android and it's currently using the standard Google Maps Navigation Beta user interface which is taken and projected from a connected Android smartphone. However, the source also told us that Google is working on a projection-optimized maps display.
Furthermore we were told that Google is also working on a pedestrian version where the technology partner is said to be Samsung. The pedestrian prototype is currently running on Samsung's, in Barcelona announced, Galaxy Beam, the first Android smartphone which comes with an inbuilt projector.
The biggest issue yet is that both systems, but especially the pedestrian version, are only working after sunset because today's projectors are not strong enough to compete with the sunlight. However, we were told that Google is working in parallel on a project to dim the sun to make its new system working. Yet unclear is how the system behaves if every road user is using it and the different maps overlap.
Cheers ~ Arne