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RACE: ALK partners with T-Mobile, HTC and Microsoft to support the 2006 Gumball Rally
Posted by Arne Hess - on Monday, 01.05.06 - 13:55:52 CET under 01 - General News - Viewed 11340x
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ALK Technologies recently announced that for the second year running it is the Official Navigation Sponsor of the Gumball Rally, the 'World's most Glamorous Rally' which sees 240 drivers in 120 supercars travel 3,000 miles across 3 continents in just 8 days.
The 2006 Gumball Rally is a truly global event started in Pall Mall, Central London yesterday on Sunday 30th April, visiting Vienna, Budapest, Belgrade, Phuket, Bangkok, Salt Lake City and Las Vegas before finishing in Los Angeles, on Sunday 7th May.
Participants such as Pink, Tony Hawk, MTV's Bam Margera and Ryan Dunn, Martine McCutcheon and Jodie Kidd will be able to find the way from stop to stop and party to party easily, using CoPilot Live mobile phone satellite navigation, which will be supplied preloaded on the latest HTC manufactured Windows Mobile 5.0-based Smartphones from T-Mobile. Maps of the entire route are preloaded, so drivers can simply key-in the destination and start driving. CoPilot will calculate the entire route in seconds and provide turn-by-turn voice guidance.

Gumballers will enjoy all the features and benefits of a dedicated sat nav system, but on a T-Mobile phone. If a turn is missed, CoPilot works out the best new route immediately. Drivers will be pleased to know that a database of European Speed Camera locations is preloaded, with spoken and on-screen warnings. On a lighter note, Gumballers will be able to choose from a variety of navigation voices, supplied by sound-alike voice specialist Locutio, including Gumball founder Maximillion Cooper. The Gumballers can also use the devices to access the internet, send emails and of course make calls and send text messages.

Gumball fans will be able to monitor the progress of specific drivers or the entire rally live on the Web using CoPilot FleetCenter, at www.alk.com/gumball. CoPilot Live incorporates real-time location tracking which will report the location of each vehicle using the phone's internet connection. ALK will also use the online system to provide remote support to drivers, for example by sending them new destinations if an incorrect stop is entered.

"We are delighted to be partnering with T-Mobile, Microsoft and Smartphone pioneer HTC, to once again provide mobile phone satellite navigation to the Gumball Rally" said Michael Kornhauser, Managing Director of ALK Technologies Ltd, "its a fun, and high profile way to demonstrate how you can use your mobile phone to guide you around the world and enable others to see where you are live on the Internet."

Each driver will receive a T-Mobile MDA Compact II Pocket PC Phone, developed in partnership with HTC. Gumballers will also be able to use these powerful Windows Mobile 5.0 based devices to easily access e-mail, contacts and their calendar through Outlook; browse the Web through Pocket Internet Explorer, take pictures or download and play music and of course stay in touch with other Gumballers via voice, SMS, MMS or MSN Messenger whilst on the road.

Simon Ainslie, T-Mobile Director of Sales for T-Mobile UK said "We're delighted to be a part of the Gumball Rally. Our strategy is to provide customers simplicity in everything we do - price plans, products and our customer services. We're providing the Gumballers a robust network to get them from A to B with no complications - simple!"

Dan Cohen, Marketing Manager, Windows Mobile, Microsoft UK said "ALK Technologies CoPilot Live software enhances the power of Windows Mobile software to transform a mobile device into a sophisticated navigation tool. This application is a great example of the rich innovation possible today on Windows Mobile software".

"Optimized for Intel XScale technology, CoPilot live 6 delivers the performance and advanced features of a dedicated satellite navigation system in a highly portable form." stated Gary Forni, Director of Handheld Platform Software Enabling, Intel Mobility Group. "With Intel XScale-based GPS devices, mobile professionals, families, and of course Gumball Rally participants, are able to enjoy mapping and routing technology while on the road."

The T-Mobile MDA Compact II with CoPilot Live Satellite Navigation, as used by the Gumballers, is one of a range of CoPilot mobile phone sat nav solutions available from FREE through T-Mobile.

The Gumball special edition voice is available free of charge to existing CoPilot Live Smartphone and PDA based users from www.voiceskins.co.uk.

Cheers ~ Arne


 
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