Subscribe to the::unwired's RSS Feedthe::unwired at Twitterthe::unwired on Facebookthe::unwired on Google Plus
the::unwired Article
RANT: For what are pre-announcements and pre-orders worth?
Posted by Arne Hess - on Thursday, 15.07.04 - 22:01:30 CET under 09 - Thoughts - Viewed 7669x
Not Tagged

Ouch, that hurts... :-( Right on the 8th June, when Apple announced the AirPort Express Wi-Fi base station and made it available for pre-orders, I've pre-ordered it from their online shop. While I've not expected a 48 hours shipping as told in the first confirmation mail, I've expected at least a shipping until mid July, as told in the second mail which announced a delay.
Today I got another mail from Apple's Online Shop which told me it's expected to be shipped end of July. Now I'm little irritated how many mails I will receive with new shipping dates before I really get it shipped.

Again I wonder what sense it makes to pre-announce products and to accept pre-orders if it is not that clear when the ordered item will be shipped! :-( Therefore it might makes more sense - like Motorola is handling it with the MPx220 - not to pre-announce everything, long time before it will become available.

Also I like this part of the Apple E-Mail from today:

"Wir sind sehr gespannt auf die Resonanz, die dieses zukunftsweisende Produkt bei den Kunden haben wird!"

Which means:

"We are very strained on the resonance, which will have this trend-setting product at the customers"

Read my resonance above! :evil: I don't want to get your marketing bubbles but the AirPort Express! ;-)

Cheers ~ Arne


Related Articles RANT For what are preannouncements and preorders worth

  • No related articles found.
Social Sharing
This Week's Top Stories
Feeds & More
Awards & More
Recent Discussions

No items available

© Copyright 1998 - 2013 by the::unwired® & Arne Hess
All rights reserved!
the::unwired is a registered trademark of Arne Hess.
All trademarks are owned by their respective companies.
All site video, graphic and text content is copyrighted to the respective party and may not be reproduced without express written consent.