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RANT: For what are pre-announcements and pre-orders worth?
Posted by Arne Hess - on Thursday, 15.07.04 - 22:01:30 CET under 09 - Thoughts - Viewed 7329x
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Ouch, that hurts... :-( Right on the 8th June, when Apple announced the AirPort Express Wi-Fi base station and made it available for pre-orders, I've pre-ordered it from their online shop. While I've not expected a 48 hours shipping as told in the first confirmation mail, I've expected at least a shipping until mid July, as told in the second mail which announced a delay.
Today I got another mail from Apple's Online Shop which told me it's expected to be shipped end of July. Now I'm little irritated how many mails I will receive with new shipping dates before I really get it shipped.

Again I wonder what sense it makes to pre-announce products and to accept pre-orders if it is not that clear when the ordered item will be shipped! :-( Therefore it might makes more sense - like Motorola is handling it with the MPx220 - not to pre-announce everything, long time before it will become available.

Also I like this part of the Apple E-Mail from today:

"Wir sind sehr gespannt auf die Resonanz, die dieses zukunftsweisende Produkt bei den Kunden haben wird!"

Which means:

"We are very strained on the resonance, which will have this trend-setting product at the customers"

Read my resonance above! :evil: I don't want to get your marketing bubbles but the AirPort Express! ;-)

Cheers ~ Arne