ODM E-TEN Information Systems today announced its new global brand which will be
used to popularize its consumer focused Pocket PC Phones: "Glofiish".
Glofiish represents the core features of this range - inspiration, versatility,
In today's knowledge saturated world, it is becoming easier and easier for
people to find themselves lost or out of touch. Just like a glowing beacon helps
you find the right direction in the dark, Glofiish Pocket PC Phones give users
the latest tools to keep track and organize their lives more effectively. Up to
the minute email and messaging, pin-point accurate location data via GPS, or
easy to use scheduling and PIM software, with Glofiish Pocket PC Phones users
have the information they need on hand, whenever and wherever they need it.
In just a few years, E-TEN Pocket PC Phones have matured in terms of
technology, design, and marketing concepts." explained Marketing Director,
Teresa Chou. "By focusing upon technology, E-TEN has been able to gain
popularity from users and media by offering outstanding features, friendly
applications, and excellent reliability and performance. However, nowadays
E-TEN is paying more and more attention to product design to meet mass
consumer tastes within a global market. The new name, Glofiish, allows E-TEN
to promote its Pocket PC Phones under a global brand that expresses
market-driven design and meets consumers' needs."
Just as a fish has complete freedom of movement in the water, Glofiish Pocket
PC Phones allow users to effortlessly roam the world of high-speed
communications giving them instant access to voice and data calling, messaging
and email, networking, the internet and more. Plus, just as oceans cover most of
the world's surface, Glofiish Pocket PC Phones support worldwide standards,
including GSM, Wi-Fi, Bluetooth and GPS.
The launch of the Glofiish brand reinforces E-TEN's commitment to its
consumer product range. The two i's in the name represent the paring between
users and their Glofiish Pocket PC Phones which through ultra-compact designs,
incredible flexibility and full-featured performance are the only companion
users need in their mobile lives. E-TEN is also committed to continue the theme
of a perfect partnership by continuing to create and develop more unique
software utilities to compliment and enhance every Glofiish device.
Cheers ~ Arne