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REBRANDING: E-TEN introduces new brand for consumer range Windows Mobile devices
Posted by Arne Hess - on Monday, 30.10.06 - 10:10:45 CET under 01 - General News - Viewed 12018x
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Taiwanese ODM E-TEN Information Systems today announced its new global brand which will be used to popularize its consumer focused Pocket PC Phones: "Glofiish".
Glofiish represents the core features of this range - inspiration, versatility, and commitment.
In today's knowledge saturated world, it is becoming easier and easier for people to find themselves lost or out of touch. Just like a glowing beacon helps you find the right direction in the dark, Glofiish Pocket PC Phones give users the latest tools to keep track and organize their lives more effectively. Up to the minute email and messaging, pin-point accurate location data via GPS, or easy to use scheduling and PIM software, with Glofiish Pocket PC Phones users have the information they need on hand, whenever and wherever they need it.

In just a few years, E-TEN Pocket PC Phones have matured in terms of technology, design, and marketing concepts." explained Marketing Director, Teresa Chou. "By focusing upon technology, E-TEN has been able to gain popularity from users and media by offering outstanding features, friendly applications, and excellent reliability and performance. However, nowadays E-TEN is paying more and more attention to product design to meet mass consumer tastes within a global market. The new name, Glofiish, allows E-TEN to promote its Pocket PC Phones under a global brand that expresses market-driven design and meets consumers' needs."

Just as a fish has complete freedom of movement in the water, Glofiish Pocket PC Phones allow users to effortlessly roam the world of high-speed communications giving them instant access to voice and data calling, messaging and email, networking, the internet and more. Plus, just as oceans cover most of the world's surface, Glofiish Pocket PC Phones support worldwide standards, including GSM, Wi-Fi, Bluetooth and GPS.

The launch of the Glofiish brand reinforces E-TEN's commitment to its consumer product range. The two i's in the name represent the paring between users and their Glofiish Pocket PC Phones which through ultra-compact designs, incredible flexibility and full-featured performance are the only companion users need in their mobile lives. E-TEN is also committed to continue the theme of a perfect partnership by continuing to create and develop more unique software utilities to compliment and enhance every Glofiish device.

Cheers ~ Arne

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