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REDESIGN: Microsoft's new Windows 8 logo is a Window - not a Flag (anymore)
Posted by Arne Hess - on Friday, 17.02.12 - 20:19:10 CET under 02 - Windows Mobile News - Viewed 8226x
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Sure, for now it's pretty much a "desktop PC" related news item but I'm quite confident that it will have an impact on Windows Phone - soon! As Microsoft's Sam Moreau announced today at the Windows Blog, Microsoft has radically redesigned its upcoming Windows 8 logo. As Moreau explains "the Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations". And the result is a "window", not a "flag" - anymore!

In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. And what started as a simple “window” to compliment the product name became a flying or waving flag.

Quite interesting is the fact, that the initial Windows 1.0 logo is indeed a kind of Metro design, which Microsoft will return to now again. While Microsoft has not yet announced any plans how "Windows Phone 8" will be officially called, or not, it's quite obvious that Microsoft will use the logo above, in the one or the other way, to also show it on its next generation smartphones.

Cheers ~ Arne


 
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