Wireless yesterday announced the release of Skweezer 4.0, the latest incarnation
of its free service that optimizes desktop Web content for mobile devices, such
as cell phones and PDAs. Skweezer has been updated from top to bottom with one
goal in mind: to get users to the content they're looking for as quickly as
possible. To that end, the user interface has been redesigned to reduce
keystrokes and take advantage of "hot key" navigation that utilizes a phone's
keypad. Skweezer will now also use a robust, new search system to provide highly
relevant Web searches across multiple mobile device platforms.
Skweezer's code-base and hosting infrastructure have been updated to provide
the fastest Skweezer ever. No matter how limited browsing capability is on the
mobile device I may be using, the technology behind 4.0 virtually turns slow or
limited bandwidth connections into a non-issue.
"Skweezer allows me to get my information fast, get off the device, and
get on with life," said Rey Flores, a Microsoft MVP and Skweezer Beta test
participant. "No matter how limited browsing capability is on the mobile
device I may be using, the technology behind 4.0 virtually turns slow or
limited bandwidth connections into a non-issue."
- New approach to mobile search - Skweezer now utilizes a
completely redesigned search system that provides highly relevant mobile
search results. This new approach to search works by collecting multiple
sets of search results from several top-tier search providers. The final
results that get sent to the user are selected on a case-by-case basis,
determined by mobile device type, the user's location, and other factors.
This "meta-search" is a sub-second transaction and provides multi-lingual
results for Skweezer's international customer-base.
- Find in page - Skweezer now includes an innovative "find in page"
feature that allows a user to quickly jump to specific content within a Web
page. For example, a search on www.skweezer.net for the keywords "Starbucks"
and "London" will yield a page containing several search results. When the
user clicks on a result, a link will appear at the top of the destination
Web page that allows the user to search for "Starbucks" and "London" within
that page. This feature is especially useful with limited-capacity cell
phones, as it allows a user to jump straight to targeted information even if
the content has been split into sub-pages for use on the device.
- Dynamic image optimization - Skweezer's new image optimization
technology dynamically recalibrates images for use on specific mobile
devices by altering resolution, color-depth, and image dimensions. Skweezer
users who browse with the "Show Images" feature on will find that the data
footprint of the average Web page is now drastically reduced, which greatly
accelerates page-loading speeds. The old version of Skweezer typically
reduced a Web page with images to 35% to 55% of its original size, while
Skweezer 4.0 reduces the same content to 4% to 8% of its non-optimized size.
- Other new features:
- Improved device-recognition technology for more accurate
page-splitting of content for low-memory cell phones
- Feature that detects mobile-friendly Web sites so they won't be
reformatted (though image, GZIP, and other optimization will still be
- Completely updated multi-lingual directory of Web sites
- Preference that allows the user to over-ride Skweezer's
- Japanese language user-interface
- Skweezer now passes the mobile user-agent to sites that redirect
mobile users to handheld-friendly versions of content
- Improved handling of frames, iframes, forms, scripts and other
potentially troublesome elements
"We've re-thought nearly every aspect of our technology, from the user
interface to the way the service is hosted on our network," said Greenlight
Wireless CEO Kevin Perkins. "Our approach while developing Skweezer 4.0 was
to try to create an 'iPod for the mobile Web' by providing a simple,
intuitive access to mobile content."
Skweezer is a free service that optimizes Web pages and searches for use on
PDAs and cell phones. Skweezer compresses and reformats content being
downloaded, so that it loads faster, looks better, and is easier to navigate.
Skweezer has introduced many mobile browsing innovations, including the first
pagination system that splits large Web pages up into smaller sub-pages for
viewing on cell phones with limited "deck sizes", the first mobile Web page
translation feature, and the first portal-based mobile RSS reader. Skweezer is
completely platform-independent and can be accessed from Windows Mobile Pocket
PCs and Smartphones, Palm PDAs, Blackberrys, Symbian smartphones, PSP2, and any
other WAP 2.0/xHTML compliant devices. Skweezer is also available as a "private
label" solution for wireless carriers and content providers.
Cheers ~ Arne