Geneva, Switzerland - Friday October 10th 2003. Orange and Microsoft
today unveiled the latest phone in the Orange signature range - the SPV E200
- featuring familiar Windows mobile software and designed to give customers
one touch access to key services, exclusive Orange services and making full
use of the Orange intelligent network. The announcement comes as Orange and
Microsoft release new data on Smartphone usage.
With an integrated digital camera and Bluetooth capabilities, the SPV
E200 is one of the worlds most advanced mobile phones, packed with features
to make Orange customers more efficient at work and offering more fun and
entertainment for play. The SPV E200, with Windows Mobile 2003 software for
Smartphones, allows customers to send and receive emails on the move using
Pocket Outlook, access the internet using Pocket Internet Explorer, send
photo messages, download MP3's and even film and store special moments with
the integrated still and video camera.
As an Orange signature phone, it
also comes with exclusive Orange services such as Orange Backup. Orange
Backup allows customers to store their personal and business data - such as
contacts and calendar - on the Orange network and restore those details when
required. That means that if a customer loses their phone, the information
remains secure on the Orange network and can be restored on a new phone.
There is also the Orange Update feature which lets customers update their
phone with the latest software as well as download and store new
applications over the air.
The SPV E200 builds on recent Orange signature
phone announcements and follows the success of the SPV and SPV E100 phones,
which have proved to be the most successful Orange phones in terms of
Richard Brennan, Executive Vice President of Global
Brand, Marketing and Products, said: "We're aiming to continue the success
we have achieved with the SPV family so far, which have proved to be the
most successful phones for Orange in terms of non-voice usage. We believe
this success is due to successful marriage of compelling services with easy,
one-touch access to those services."
Juha Christensen, Corporate Vice
President, Microsoft Mobile Devices Division, said: "This announcement with
orange is evidence not only of the commitment from both companies to deliver
innovative phones and services to customers but also to growing the
Smartphone industry. We are particularly please that the latest research
highlights a significant increase in ARPU from Windows Mobile - based
smartphones and thereby demonstrates the value of our platform to both
partners and customers."
The SPV E200 is due to be available from Orange
during November 2003. It will be available from Orange in the UK, France,
Switzerland, Denmark, the Netherlands and Belgium (Mobistar). Full pricing
and further details will be available in each market closer to launch.