Electronics Co., Ltd. today announced the European wide market availability of
the Samsung SGH-i900
Omnia. According to the European Mobile Life Survey, revealed today by
Samsung, approximately 70 % of phones used for business do not have full
multimedia capabilities, with 40 % of European business users owning two or more
mobile phones. Nearly two thirds (58 %) of Europeans consider multimedia
functions to be absolutely critical features in their mobile phones, with 1 in 5
business users wishing their business phone had a camera, an MP3 player and a
radio for personal use.
These high expectations for functionality include a huge demand for quality
cameras (35 %), quick, easy to use Internet and E-Mail connection (32 %), and
generous memory space for games, pictures and videos (23 %). Equally, out of
respondents who don't use their phone for professional purposes, around a third
(32 %) wished that they could have easy access to E-Mail and to the Internet
with their current phone.
So reliant are Europeans on their mobile phones that almost half (48 %) never
go anywhere without their mobile phone. Two thirds of Europeans (58 %) rely on
their mobile phone to organize their life, using it as their primary calculator,
alarm clock and calendar.
Business users are no less reliant on their mobiles, and in fact use their
mobile to keep within easy contact of their work colleagues. A third of employed
respondents claimed to have taken a work call out of hours and 1 in 7 claimed to
have sent an E-Mail or talked to a colleague whilst in the bath, in bed or on
the toilet (on the toilet???).
Very few Europeans (7 %) choose to ignore calls from their boss and are in
fact, far more are likely to ignore calls from their friends and family, with 16
% claiming to have done so. Italians were by far the worst offenders with 25 %
claiming to have used caller ID to avoid talking to their loved ones.
Mobile phones are now so integrated into Europeans lives they are far more
common than other everyday gadgets, gizmos and tools. Nearly all (98 %) of the
survey respondents owned their own mobile phone, far more than those respondents
who owned an MP3 player (55 %), a paper diary (44 %) or a digital camera (79 %).
Mr GeeSung Choi, President of the Samsung Telecommunications Business
said; "As a business, Samsung is focused on listening to what our customers
want and committed to providing a mobile for every lifestyle. The Mobile
Life Survey demonstrates that mobile users are looking for stylish, easy to
use handsets, with seamless connection to the Internet, top of the range
multimedia functions and the latest in business mobile applications. With
twenty years experience in developing mobile phones to suit customers needs
Samsung is proud to introduce Samsung Omnia, a true heritage mobile that
offers consumers everything that they want in their mobile phone."
First unveiled in June 2008 at CommunicAsia in Singapore, the Samsung Omnia,
means 'everything' in Latin and 'wish' in Arabic, combines high performance
business content, unmatched style and a dynamic multimedia experience. Samsung's
i900 Omnia is designed to provide business users with stylish multimedia
capabilities and personal mobile users with simple access to business based
As an all in one mobile phone, the Samsung Omnia, which is based on the
latest Windows Mobile 6.1 Professional operating system, gives users a mobile
extension to their PC experience with access to MS Office documents such as
PowerPoint, Excel and Word. Users can also send and receive E-Mail and manage
their appointments in Outlook while on the go.
Some other key features include:
- Signleband UMTS/HSDPA up to 7.2 Mbps and quadband GSM/GPRS/EDGE
- The ultimate in digital entertainment thanks to a 3.2" WQVGA LCD screen.
- A 5 megapixel camera with the latest value-added features, which include
autofocus (AF), face and smile detection and auto-panorama shot.
- Generous internal memory (available in 8 GB or 16 GB capacity options
and extendable microSD slot for additions) ensures ample storage space for
- GPS, including navigation and geo-tagging capabilities, so users can get
their bearings wherever work or life takes them.
The Samsung Omnia is currently available in Italy, Netherland, Germany and
will be available in most of European countries including UK, France, Spain from
Cheers ~ Arne