mobile handset maker,
launches its premium touch phone
X1 in partnership with
leading national operator,
SK Telecom. The
mobile Web communication and multimedia entertainment phone comes with
customizable panel interface catering to the Korean market, and aims to provide
local consumers with a premium smart-phone experience.
The innovative and unique, premium touch phone Xperia X1 is the world's first
arc-slider multimedia phone, and meets the demand for personalized mobile web
communication and multimedia entertainment with style.
The Xperia X1 brings you the all-in-one solution in a single user-friendly
yet stylish device that fits nicely in your pocket; whether you want to reply
your work emails while watching the latest action movie on the train or check in
with your friends on their plans for the weekend while reading through a
PowerPoint document for a presentation.
The stylish multimedia Xperia X1 which runs on Windows Mobile 6.1 brings
personalization to a new level. By allowing you to access information and
applications the way you like through a customizable easy-to-use graphical panel
interface, you will be able to tailor-make how you want information to be
presented or even choose which items you want easy access to!
"Our vision for the Xperia X1 is to deliver a seamless blend of mobile
web communication and multimedia entertainment in a distinctive stylish
design," said Hirokazu Ishizuka, Corporate Vice President and Head of Asia
Pacific Region of Sony Ericsson Mobile Communications. "Customized panel
interface on the Xperia X1 means that our customers will be able to live
their lives to the fullest by enjoying the premium experience of energized
communications in their own way."
Encased in a full stainless steel body, the stylish handset sports a roomy
3-inch clear WVGA display to bring your content to life from enjoying your
favourite movie in cinematic-like DVD quality on the 3 inch WVGA screen to
working efficiently with Microsoft Windows Mobile platform on-the-move. For
quick typing, the Xperia X1 slides open to present the world's first arc-slider
design, revealing a wide pitch full QWERTY keypad.
To launch the Xperia X1 with Windows Mobile and a WIPI Platform, Sony
Ericsson Korea cooperated with SK Telecom, the distributor of the product, to
customize the X1 in consideration of the local Korean customers. The result was
the development of three new panels - "My smart panel," "DAUM panel" and "My PC
panel" and the localization of the "SPB panel" in Korean for the local user's
"My smart panel" is a wireless Internet service for smart phones developed by
SKT, which provides users easy access to online services including mail,
messenger and internet browsing. "DAUM panel" is a customized service by Sony
Ericsson which gives users instant access to services found on the DAUM portal,
such as mail, web search and T-story whilst "My PC panel" allows users to
experience ubiquitous and individualized media services by connecting the mobile
to the content and software of a PC through WiBro. In addition, the "SPB panel"
is a great panel which gives quick finger-friendly access to everything you need
in a second.
Specific to the Korean market, additional components and accessories
including a battery with charger, a 4 GB micro SD card installed with the movie
Spiderman 3 will accompany every purchase of the Xperia X1. The first 1,000
customers will get their names engraved on their X1 and a luxurious leather
phone case for free, making it truly personalized.
"We are very excited to establish Sony Ericsson's presence in Korea and
firmly believe that we have the right product to offer to Korean consumers,"
said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia
Pacific region. "Working closely with our strategic partner, SK Telecom, we
will build the Sony Ericsson brand awareness and increase our mindshare
within the marketplace."
"Xperia X1 is truly a personalized phone which offers smart-phone users
an innovative yet premium mobile multimedia experience," said Youn-hee Han,
Head of Sony Ericsson Korea. "Worldwide, it is the first time that the
Xperia X1 has been customized with four panels to suit a local market needs,
and it is a clear indication of Sony Ericsson's commitment to the market."
"As the strategic partner for Xperia X1, we are honored to support the
launch of Sony Ericsson in Korea, and to mark this milestone in the local
telecommunications industry. With its full touch, unique customizable panel
interface, we believe Xperia X1 will prove to be popular with sophisticated
Korean mobile phone users," said Joon Dong Bae, Executive Vice President of
The sales of the Xperia X1 will start within March.
Cheers ~ Arne