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RELEASE: Sony Ericsson prepares for the official Xperia X1 launch on 30 September
Posted by Arne Hess - on Wednesday, 10.09.08 - 08:22:11 CET under 02 - Windows Mobile News - Viewed 21342x
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Following Sony Ericsson's "Who is Johnny X?" viral marketing campaign we wrote about yesterday, Sony Ericsson today announced that 30 September 2008 is the official launch date for the highly anticipated Xperia X1 Windows Mobile 6.1 Professional smartphone which will initially be available to consumers in the UK, Germany and Sweden. The handset will be available in other markets across Europe, Asia and Latin America throughout Q4-2008 (see bellow for a list of planned countries). The Xperia X1 is the first product under Sony Ericsson's new premium sub-brand Xperia. Designed to meet consumers' needs for a converged entertainment and mobile web communication experience, the Xperia X1 is an extremely stylish handset encased in a real stainless steel body, with a striking arc-slider design, supported by a powerful multimedia ecosystem.

Consumers can access a world of experiences by tapping on one of the unique customizable panels on the three-inch high resolution touch-widescreen. Windows Mobile lets you choose from a dynamic range of activities anytime and anywhere; from enjoying your music, watching a video, checking email, shopping online or working with Windows Mobile Office on-the-move. The full QWERTY keyboard and quality metal casing completes this premium handset.

To start the countdown to the launch of Xperia X1, Sony Ericsson will host a live global webcast on September 15 at 13:00 GMT +1 / BST, offering viewers the first in-depth demonstration of the handset. The webcast will also premiere the first episode of an alternative reality thriller Johnny X.

To register to view the webcast and Q&A session with Xperia X1 Senior Product Manager Magnus J Andersson, please visit:

"We are extremely pleased with the innovation and new user experience we have created for consumers on the Xperia X1," said Rikko Sakaguchi CVP and Head of Creation and Development at Sony Ericsson. "The in-depth demonstration on the webcast will showcase how this handset is truly unique. The nine panel eco system puts the user in total control of the primary experiences available on the phone and allows consumers to personalise the panel interface to suit their needs and lifestyle. The Xperia X1 has the highest quality screen on the market, four-way navigation keys and optical joy stick to give a stressless browsing experience and, with its super fast processor and network speed the Xperia X1 really bridges the gap between personal, entertainment and work mobile needs."

The official global launch of the Xperia X1 will take place at Tent London as part of London Design Week between September 18 - 21st. Tent London is one of the most comprehensive and diverse design events of the year. It is a multi-disciplinary event in an exciting location that will appeal equally to designers, media and consumers - embracing art to architecture, vintage to contemporary and raw talent to established trend-setters.

Planned Launch Regions

  • APAC: Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, Philippines, Taiwan, Thailand and Vietnam
  • Western Europe: UK, Germany, Sweden, Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Denmark, Belgium, Portugal
  • Central Europe: Poland, Hungary, Czech Republic
  • Middle East: UAE, Saudi Arabia, Kuwait
  • Africa: South Africa
  • Latin America: Argentina, Chile, Uruguay, Paraguay and Bolivia

Availability dates for North America, China, Australia and Russia along with other countries not mentioned above will be announced by local markets in the coming months.

Cheers ~ Arne

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