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REMOTE: Orb announces partnership with 3 enabling 3 customers to MyCast Digital Media
Posted by Arne Hess - on Thursday, 16.11.06 - 11:00:11 CET under 01 - General News - Viewed 9026x
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Orb Networks and the 3 Group today announced a global partnership giving 3's 13.5 million customers mobile access to the digital media stored on their home PCs. The announcement was made today as part of Hutchison Whampoa's global X-Series from 3 launch, which unveiled the true power of mobile broadband.
Working together, 3 and Orb Networks have customized Orb's MyCasting service specifically for 3 customers and the 3 network.
The new service, called "Orb on 3" gives 3 customers the ability to enjoy all of their home music, videos, photos, and TV, anywhere they go on any device -- be it on their mobile, PDA or lap top. Orb on 3 simply streams a person's own content from their home PC to any device with a Web browser and a media player.

"3 Group just gets it," said Joe Costello, chairman and co-founder of Orb Networks. "They are the first mobile media company to give their customers the freedom and choices to use the mobile internet the way it was intended to be used. Who doesn't want the freedom to control what digital media we enjoy, when we enjoy it and where? That's the type of media freedom Orb provides. Hutchison is not running away from the future, they are running towards it with open arms, ripping down that walled garden and offering up the best of Web 2.0 services to their customers."

"Orb on 3 unlocks the digital content on your home PC and we will ensure our customers get the best mobile media experience with Orb, said Canning Fok, Managing Director of Hutchison Whampoa. "Our customers demand a choice of innovative services and we are delighted to be working with Orb to enable them to enjoy their media wherever they are over the best network."

Orb's MyCasting application has been customized and optimized for the Hutchison 3 Group networks in each country. The Flexibility of the Orb application allows Hutchison 3 Group to offer a "3" branded version of Orb for their users' mobile experience as well as
on other devices like Windows Mobile Pocket PCs and PCs.

The service will be available in the UK in December, followed by other 3 Group companies in the first quarter of 2007.

Cheers ~ Arne


 
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Comments
Posted by Bill Sanders on 17.11.06 - 21:13:54

I am simply astounded by the complete lack of coverage this announcement has received and the absence of buzz it has generated.
Seems like a complete game-changer for mobile, especially being initiated by a carrier, tearing down its own walled garden unilaterally.

Posted by Arne Hess on 20.11.06 - 12:35:57

Bill, exactly my thought. I mean a few sites covered this news but since it is that ground breaking and a real break through for the whole GSM industry, I also wonder that this whole X-Series announcement hasn't generated more rumble. But let us wait and see how the industry picks it up as soon as the service is live.

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