Following the introduction of Nokia Music and the later enhancement with Nokia Music+, Nokia unveiled today that it has renamed its music streaming service to Nokia MixRadio. Now available in 31 countries around the World, MixRadio also sports a new feature called "Play Me" that learns from listening habits to give an even more personalized radio station at the touch of a button. Nokia MixRadio builds on the acclaimed Nokia Music streaming service that launched two years ago to streamline the experience of discovering new music on the go. The new Play Me button helps users get to personalized content even faster, at the single touch of a button from the landing screen in fact.
With Play Me, users can easily personalize - and customize - MixRadio listening with simple "thumbs up" or "thumbs down", and artist "favorite" features. MixRadio learns as it's playing, by combining each users own collection, preferences and listening habits, to fine-tune mixes from a catalogue of over 26 million tracks. MixRadio is said to use sophisticated algorithms to find matches for tastes, taking into account the listening history, the country and even the time of day. It draws from billions of data points from millions of current users and learns more from every user every day.
MixRadio also provides hundreds of expert and celebrity curated mixes, giving choices from across every genre and period. Mixes can be saved for offline listening for those times when there's no data connection such as underground travel, and of course to help reduce data use and costs.
On top of the new Play Me feature, Nokia has also introduced a new sharing feature which is called "MixSharing". This allows to share three full tracks of a mix with friends via social media or SMS, which can then be listened online at music.nokia.com, free of charge.
As before with Nokia Music, Nokia MixRadio stays completely free of advertising in 31 countries and is even not requiring a subscription but Nokia Lumia Windows Phone users can just fire up the app and start streaming.
Pretty much unchanged stays the enhanced version which was known as "Nokia Music+" and you guess it, it's now called Nokia MixRadio+. It still costs 3.99 Euro / US$ 3.99 per month and adds even more features like unlimited downloads for offline use, unlimited skips, more sound options, lyrics streaming for many songs and multi-device use, including access via the web, tablet and more. Unfortunately still not supported are third party systems like Sonos; which is a real drawback.
Cheers ~ Arne