As successful as Google is in many areas, the Internet giant has still not archived to seriously get its foot into the living room. Sure, we have seen Google TV and the Google Chromecast, but while the first one was everything but successful, the second one gained some attractiveness by tech savvies. Nevertheless, mass market looks different and Google isn't interested in niche products anymore - that's clear - but it looks for a dominance in the areas it offers its products. Too bad that just Microsoft and Sony dominate the living rooms with its Xboxes and PlayStations. However, according to a recent report by "The Information", Google is said to have another try - this time with another Android-based set-top box expected to be called "Nexus TV".
According to this report, the company is said to be working on a box that will run Android (like Google TV), which will be able to stream videos from different services like Netflix, Hulu, and YouTube (like Google Chromecast) and which will be able play a selection of video games (like Android smartphones and tablets). In its report, The Information cites an anonymous Google employee who has seen information about the project and who told The Information that the Nexus TV could be ready for launch as soon as the first half of next year. Furthermore it was said that Google already showed a version of the box to developers this fall. However, and this makes again a real difference, it's said that will not support live broadcast, which makes sense since this is the are of cable operators, Google seems to not want to fight with (yet). While there are no further information given, it's mentioned in the report, that such a Nexus TV will be "aggressively priced". Keeping in mind that Google already aggressively priced its Chromecast, and that it could get some kickback from partner VoD services like the mentioned above, it would definitely makes a lot of sense for Google do subsidize such a product. On the other hand it's also an indicator that we will not see it launched globally - at least not right away from the launch.
Cheers ~ Arne