Jason over at Digital Media Thoughts just found a news at Ars Technica that Hollywood is not happy about the SlingBox and that displeasure is becoming increasingly visible. The ability to watch your TV anywhere in the world seems to make some U.S. broadcasters nervous. HBO's Bob Zitter was the latest in a long line of television executives to make ominous rumbling noises about the legality of the new technology. While no one has yet come out of the litigation closet to announce plans to sue the new company, but plenty of people are willing to question Sling's business model.
All I can say is, it's not surprising me at all and it's just another piece which proves that the traditional content owners, such as music labels, Hollywood and now the broadcasters don't have a clue what's up out of their space and how users and customers use their contents today. And no, I'm not mentioning the illegal use like it happens in P2P networks but fair use rights for DRM or - in this case - place shifting TV services. It's way too cool that I can see TV channels I have paid for, doen't matter if I'm at home or not. Why does I have the right (or not) to record it while I don't have the right to place shift it? That's illogical at all and I hope that a) neither the broadcasters nor Hollywood comes to the idea to sue Sling Media and b) Sling Media rolls out their SlingBox in Europe anyway. But talking about Europe, maybe this is another - more technology friendly place for Sling Media to continue with their SlingBox anyway? The worst which could happens is that Sling Media has to stop their service in the U.S but can continue it in Europe only (which would be fine for me anyway) but hey - all I can say is "Place Shift TV for all".
Cheers ~ Arne