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RUMOR: Zune Phone Next?
Posted by Alfredo Padilla - on Friday, 15.09.06 - 18:50:11 CET under 01 - General News - Viewed 10113x
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As Arne reported yesterday Microsoft has finally announced the long awaited Zune media player, which competes with Apple's iPod devices. Interestingly enough though it seems that the Zune won't stop at multimedia. According to Zune GM Chris Stephenson "A Zune phone is definitely part of the future of this brand."

This brings up a host of questions about the future of Windows Mobile and how the Zune phone will fit into it. Jason Dunn over at Smartphone Thoughts has some initial questions, find the link and my thoughts after the jump.

The idea of having a Zune phone could mean a lot of different things, but here are the ones I consider most likely:

    1) Microsoft's left hand doesn't know what the right hand is doing
    2) Microsoft is taking a two tiered approach to the mobile market with Windows Mobile targeted at Business and Prosumers while a Zune phone will be targeted at consumers
    3) The Zune's media interface will be built into Windows Mobile as a comprehensive replacement for Windows Media Player

I hope it's not the first one, either of the other two will create some interesting dynamics in the mobile market. And perhaps this might be an impetus for Apple to launch their iPhone sooner rather than later.


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