today launched its Multimedia on Mobile news product. Developed in partnership
with Action Engine Corporation and uVuMobile, Multimedia on Mobile offers
consumers a rich news and entertainment experience on mobile devices. After
downloading the product to Windows Mobile smartphones, you can find and save
your favorite video, photo and article - including NBC News video from "Today"
and popular slideshows from MSNBC.com including "The Week in Pictures" - and
easily share content directly through SMS and E-Mail.
"We are excited to launch a compelling, easy-to-use news product that is
free to users, at a time when ad-supported content on mobile phones is
generating excitement in the industry," said Dan Mucha, Director of Business
Strategy and Development at MSNBC.com. "While the product will initially be
available directly to consumers, we see great potential in partnering with
carriers to distribute it to their subscribers and to MSNBC.com's base of 29
million monthly unique users."
"In developing Multimedia on Mobile with MSNBC.com, we focused our
technology on benefiting both consumers and advertisers," said Scott G.
Silk, President and CEO of Action Engine. "Advertisers can reach a
highly-engaged mobile audience alongside a respected news and entertainment
brand through trackable display and pre-roll ads. Consumers gain free mobile
access to high-quality multimedia content from the top news website in
America, MSNBC.com. By doing more offline work on the mobile device, our
technology enables consumers to bypass time-consuming network delays making
Multimedia on Mobile a great example of how advertising should be deployed
on mobile services."
"Multimedia on Mobile truly delivers a state-of-the art mobile experience
for consumers. Our partnership with MSNBC.com has coupled great content with
our advanced ad-supported streaming media solution to raise the bar for the
industry," said Tom Parrish, Senior Vice President of Business Development
MSNBC.com Multimedia on Mobile, available through http://gomobile.msnbc.com from
mobile and PC internet browsers, adds to MSNBC.com's mobile offering, which
already includes its popular mobile internet site, accessible on Windows Mobile
smartphones phones at
http://www.msnbc.com. Multimedia on Mobile already supports a wide range of
Windows Mobile 5.0 Pocket PCs and Smartphones. Windows Mobile 6 isn't supported
at this point.
Multimedia on Mobile is free to consumers as it is ad sponsored, launching with
Windows Mobile as the sole sponsor.
Cheers ~ Arne