The ROK Media Store, which is about to launch in a public Beta mode, is designed to
turn every mobile phone with a removable memory card into a video "iPod".
According to ROK Entertainment Group, it's designed to become the ultimate
management tool and resource for people's mobile entertainment needs.
98% of all content stored on iPods, it is reported, is uploaded personal music
collections. 2% is specifically purchased from sites such as iTunes or is gifted
to the user. In exactly the same way - but not limited to audio only and not
limited to music videos only - ROK Media Store will offer consumers the ability
to upload their entire personal music and movie collections to their PC's,
protected by ROK's patented DRM solution, and side-load the content to their
memory cards for play on their mobile phones.
In addition, ROK Media Store will offer hundreds of movies, music videos and
other content for online purchase (as per iTunes) for storage and play on their
Put simply, ROK Media Store will be everything iTunes is for the iPod - but for
the much larger market of the mobile phone.
According to the list of
supported devices, the ROK Media Store seems to support every Windows Mobile
2003 and 5.0 Pocket PC. No word yet about future charges but at the moment, the
ROK Media Store Beta is available free of charge.
Cheers ~ Arne