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SERVICE: launches new, innovative Mobile Information Services
Posted by Arne Hess - on Monday, 10.03.03 - 16:03:00 CET under 01 - General News - Viewed 5474x
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ESPOO, Finland, March 10-- today announced the launch of a new, innovative range of mobile services to deliver important news and cogent analysis of the mobile industry to its users. These services will deliver breaking news quickly and concisely, and allow users to interact with the industry's thought leaders on its most pressing issues.

"These new mobile services are the best possible resource for our readers to stay in touch with the mobile industry," says Editor-In-Chief Sean Krepp. "We're excited to be at the forefront of offering cutting-edge mobile services in addition to reporting about them."

The services are available via MMS, SMS, or e-mail, allowing users to stay on top of the latest events, even when they're away from a Web browser. They're designed to complement the information on TheFeature's site by quickly delivering concise information that keeps users up to speed on what's happening throughout the mobile industry.

The Scream Event service will launch first, during the CeBIT 2003 trade show held in Hanover, Germany March 12-19, bringing the latest news and most important developments from the show floor right to readers' mobile devices.

Members of TheFeature's editorial team will be on the ground at CeBIT, the world's largest IT event, gathering news and relaying the most important developments - as they happen - to Scream Event subscribers, who can choose how they want to receive the news – as SMS, MMS, e-mail or straight from the Web.

The CeBIT Scream Event service will be offered as a free introduction to TheFeature Mobile Services, and users who sign up at will be given a chance to win a Nokia 3650 imaging phone after completing a brief survey about the service.

Another service - called Scream - will be launched in the near future on a subscription basis. Scream will deliver the opinions of mobile industry leaders to the industry community - and let the community talk back. Each week, Scream will pick a hot-button issue and send out an industry authority's concise view on the matter.

Users can then send back responses, which will be published on TheFeature's Web site, while one user will be chosen to send out their opinion via Scream. At the end of the week, users can vote on what they've read.

TheFeature's mobile services are enabled by a unique publishing platform that allows its editors to publish news at any time from any place for any format, and allows users to select the content, frequency, and type of messages they want to receive by establishing profiles. These profiles can be managed from Web site.

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