Yahoo! Inc. has expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device - instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent (according to M:Metrics, December 2006) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0. The service leverages Yahoo!'s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.
"Yahoo! oneSearch has already started to change the mobile search game by
fundamentally improving the way consumers' access and use the Internet on
their mobile phones," said Marco Boerries, senior vice president of
connected life, Yahoo!. "Consumers that have tried oneSearch love it,
telling us it's easier and more helpful than any other mobile search
services they've used. We are delivering the results consumers want with
just one search, not a list of Web links."
Yahoo! oneSearch is designed to make searching for and finding information as
quick as possible for consumers by providing relevant results right on the page
such as news headlines, images, business listings and more as well as easy
navigation to other websites. For example, if a consumer wants to go to a movie
this weekend, they just need to type the name of the movie into the search box.
The search results would first list the movie, including a user rating, local
theaters the movie is playing at, news headlines related to the movie and more.
To dig more deeply into the results, a consumer would simply need to click on
any item or category. For example, to see all the movies playing at a specific
listed theater, just click on the theater name.
Yahoo! oneSearch on Yahoo!'s Mobile Web site has sponsored search results and
display advertisements built into the experience, further extending the reach of
Yahoo!'s advertising services to the mobile environment and enabling advertisers
to reach consumers on their mobile devices across major mobile operators.
Consumers can click on an ad to go to the advertisers' mobile web site or a
landing page to get more information about the advertisers' offerings, including
the ability to call the advertiser.
Yahoo! oneSearch will roll out in additional country and language versions
over the coming months. For additional information on Yahoo! oneSearch please
visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on
your mobile phone open your browser and type in m.yahoo.com.
Cheers ~ Arne