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SHOPPING: Handango to power Microsoft's new Windows Mobile Application Catalog
Posted by Arne Hess - on Tuesday, 09.05.06 - 19:02:05 CET under 01 - General News - Viewed 12105x
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Today, Handango, announced it is the first to offer direct purchase and download capabilities to Microsoft's new elite Mobile Application Catalog. Offering more than 1600 "Designed for Windows Mobile Pocket PC and Smartphone" titles, the Mobile Application Catalog can be accessed directly from or through the Windows Mobile Web site at, which reaches more than two million unique visitors a month.

The Mobile Application Catalog utilizes Handango's mobile content delivery platform, Handango AMPP, which has been chosen by more than 200 mobile industry leaders worldwide. The robust infrastructure offers Windows Mobile customers a seamless, secure purchase and download process. Featuring the cream of the crop in Designed for Windows Mobile content, the Mobile Application Catalog offers a wide variety of titles ranging from best-selling organizers like Agenda Fusion to high-stakes poker games such as Aces Texas Hold'em to Mobile Monitor, which allows customers to remotely view videos from their homes or offices anytime.

"Supporting Microsoft's mobile operating system since 1999, we are thrilled to further extend our relationship and be the first to power the Mobile Application Catalog," said Randy Eisenman, president and chief executive officer of Handango. "Over the years, our collection of Designed for Windows Mobile downloads has proved to be one of our most popular catalogs. Through Handango AMPP's robust back-end commerce solution, we ensure Mobile Application Catalog customers can easily download content and have a positive shopping experience."

"The Windows Mobile team is dedicated to helping content providers succeed in the marketplace," said Daniel Bouie, senior marketing manager, Windows Mobile and Embedded devices, Microsoft Corp. "By working with Handango and adding commerce to our Mobile Application Catalog, are able to offer yet another solution to connect mobile content providers directly to customers and offer a seamless, robust mobile content delivery solution that benefits all parties."

To be included in the Mobile Application Catalog, content providers must have their applications certified through Microsoft's Mobile2Market program. For more information, please visit

Content providers who wish to their sell applications in the Mobile Application Catalog through Handango must be a member of the Handango Content Partner Program. To join the Handango Content Partner Program, please go to or visit Handango's booth #215 during Microsoft's Mobile & Embedded DevCon (MEDC) May 8-11, 2006.

Cheers ~ Arne

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