Malaysia ushers a new era in telecommunications and information technology
with the introduction of the Mio 8380. This mobile device is a milestone in
the industry as it is the first, Microsoft based, Intel powered mobile device
to be available in Malaysia, names long synonymous with the IT industry, making
a leap into the mobile handset industry.
The event is dubbed 'The Firsts', because it is a genuine collaboration between
frontrunners and innovators within Malaysian IT and Telecommunications industry.
For one, we have Multilink Mobile, one of the leading mobile phone distributors
and IT/telecommunications companies in Malaysia. We have Microsoft, a name
that requires no introduction in the computer software arena providing the
OS for the phone. There is Intel, the leader in the computer hardware industry
providing processing capabilities.
Maxis Communications Berhad ("Maxis"), the country's premier telecommunications
company, is pleased to support Multilink Mobile and Nanyang Online in today's
launch which gives enterprise customers wider device options to access mobile
enterprise solutions. Both Multilink Mobile and Nanyang Online are Maxis'
partners under Maxis' Mobile Enterprise Solutions Partnership Programme.
On the promotional and business development side, we have formed strategic
partnerships with Nanyang Online, the new economy arm of Nanyang Press Holdings,
to utilize their media leverage to open more markets for us and Starbucks
Coffee, a promotional tie up to give our advertising campaign that added push.
To cap it off, the Mio 8380, is also a first of its kind.
Unique features of the Mio 8380 include full processing and OS capabilities
thanks to the partnerships with Microsoft and Intel. It also doubles up as
a camera, complete with software that allows users to perform picture manipulation.
It also has cutting edge game software, audio and visual software, which allows
users to listen to songs as well as to view video clips through the phone.
Besides that, the OS also comes with full email and short messaging capabilities
through Outlook and MSN Messenger. To top it off, the MIO 8380 is manufactured
at a very compact size, easily stored in your pocket.
The product, introduced by Multilink Mobile (M) Sdn Bhd in collaboration
with Nanyang Online Sdn Bhd and Maxis, the Mio 8380 will provide a compact
and stable platform for the delivery of business applications in Malaysia.