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SPECIAL: HTC unveils David Koma London Fashion Week HTC One mini Limited Edition
Posted by Arne Hess - on Wednesday, 04.09.13 - 11:50:19 CET under 04 - Android News - Viewed 6647x
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HTC loves fashion and following last year's release of the limited edition New York Fashion Week One X, HTC has now partnered with David Koma, who is said to be one of the rising stars of British fashion, to create another exclusive special edition - this time of the new HTC One mini. The limited run of 10 handsets features unique artwork from the designer, which celebrates the concept of "change" through both reflecting his previous collection and giving a sneak preview of his forthcoming show at London Fashion Week. They will be available for consumers to win exclusively through a creative competition hosted on Twitter. The special edition collection sees HTC and David Koma working together to explore the ideas of change and innovation.

Each special edition HTC One mini handset features one of two exclusive designs by David Koma, printed onto the phone's aluminum back panel. One of the unique abstract designs is inspired by his Autumn/Winter 2013 collection, while the other gives a flavor of what is to come in the Spring/Summer 2014 show, taking place on the 14th September, during London Fashion Week.

The HTC One mini boasts the award-winning features and design of its counterpart, the HTC One, with a slimmer build and compact 4.3” display screen. It features an UltraPixel camera, which delivers incredible high performance in low light, making it perfect for taking catwalk pictures at Fashion Week. It also features an automatically updating BlinkFeed home screen for all the latest gossip and Facebook updates, and dual frontal stereo speakers, encased within a stylish aluminum unibody.

Since graduating from Central St. Martin's College of Art in 2009, David Koma has quickly gained prominence on the international fashion scene with his striking embellishments and celebration of form. His creations have been worn by stars including Beyoncé, Lady Gaga, Rihanna and Jennifer Lawrence and his shows have become one of the most highly-anticipated events of London Fashion Week.

A highly exclusive run of only ten handsets will be created with David's designs. Consumers will have the opportunity to win these through a Twitter competition run by @htc_uk from 4th to the 23rd September, using the hashtag #htckoma. To stand a chance of winning, entrants must submit their own design inspired by David's work, using any medium or material to reflect their own take on the idea of 'change'. A grand prize of the print of the original artwork, signed by David Koma, will be awarded to one overall winner.

Cheers ~ Arne


 
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