Following last year's partnership with Sony Mobile, HTC today announced its new three season partnership with the UEFA that will see it become the official global phone supplier of both the Champions League and the Europa League, kicking-off from January 2013. The partnership places HTC at the centre of two of the world's most elite football (for Americans: soccer) competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.
"Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world", said Peter Chou, CEO of HTC Corporation. "We'll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience."
Gianni Infantino, UEFA General Secretary said: "I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.
HTC hope to combine with this partnership its tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.
As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women's Champions League Final in 2013, 2014 and 2015.
It's yet not said if users and football fans can expect a dedicated design-series of Champions League and Europa League smartphones but it would make a lot of sense.
Cheers ~ Arne