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STATEMENT: Microsoft's Windows Phone 7 sales off to a promising start
Posted by Arne Hess - on Tuesday, 21.12.10 - 17:39:05 CET under 02 - Windows Mobile News - Viewed 11010x
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Microsoft's very own News Center has recently interviewed Achim Berg, Microsoft's Vice President of Business and Marketing for Windows Phones. And while Microsoft was initially somewhat shy to release some sales figures, Berg has finally spilled the beans how well Windows Phone 7 is doing - or not. Berg arrived in his role this past summer and has spent time getting to know the team, his partners and the opportunities Microsoft has to re-establish itself in mobile. He made the move just as Microsoft was rolling out Windows Phone 7, which launched in Europe and the Asia Pacific region on October 21 and in the United States and Canada on November 8.

According to Berg, Microsoft is pleased that phone manufacturers have sold over 1.5 million phones in the first six weeks. Furthermore, he continued and said that Microsoft's developers have submitted and released more than 4,000 apps the the Windows Phone 7 marketplace; with more pouring in daily. Last but not least, Berg is very pleased with Microsoft's advertising. The company's campaign, with the "Really?" ads (for which Berg was responsible as he told the::unwired at an earlier meeting prior the Windows Phone 7 launch), is completely different advertising, and it's very gratifying to see the positive response Microsoft received. He mentioned that the campaign has been well-accepted and shows that Windows Phone 7 has been correctly targeted.

In terms of sales figures, Berg continued that the 1.5 million manufactured (and possibly sold to end users) devices have somewhat hit the expected sales figures and mentioned, that Microsoft's expectations are realistic for a new platform. Meaning that measuring for success is more long term than short term.

As an outlook for 2011, Berg said that the mobile market is a competitive one and therefore Microsoft has to compete on multiple fronts. Therefore, Microsoft will begin to releas the first of several Windows Phone 7 updates in the next couple of months as well as Microsoft is seeing a broader portfolio of devices from phone manufacturers at different price points; delivering Microsoft's commitment of providing customers choice.

Cheers ~ Arne

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