yet a study of Opera Mobile use with Windows Mobile smartphones,
just released the results of its first Mobile Web report which is based on the
use of Opera Mini. The results both show
healthy growth in the numbers of consumers accessing the Web from their mobile
devices and provide insight into aggregate consumer preferences when browsing
from their phones.
Social networking consumes almost 41 % of traffic: The United States, South
Africa and Indonesia have more than 60 % of their traffic going to social
More than 11.9 million people used Opera Mini in March to browse 2.4 billion
pages. Thus far, more than 44 million cumulative users have tried Opera Mini.
Those 11.9 million people generate more than 33 million MB of data traffic
for operators worldwide and full Web surfing comprises more than 77 % of all
traffic. WAP content still generates the remaining 23 % of traffic. WAP
percentages have declined somewhat as more consumers realize Opera Mini can
access rich Web content.
"The mobile Web is also the social Web," said Jon von Tetzchner, Chief
Executive Officer, Opera Software. "With social networks dominating Opera Mini's
traffic, it is clear that people use their mobile browser as yet another
communication tool on their phone. I find it reassuring to see that there is
decreasing distinction between the types of Web content people use on the mobile
device - it really is one Web, with people using whichever device they choose to
connect to that Web."
As the world's most popular Web browser for mobile phones, Opera Mini
provides an elegant, fast and rich Web browsing experience. While some Web
browsers work on only 20 to 30 phone models, Opera Mini runs on more than 800
different handsets, making it the available to the widest range of consumers
worldwide. Almost every phone with Java can run Opera Mini.
Data in the report is based on aggregate and anonymous statistics from Opera
Mini servers. All percentages are based on a snapshot of the Top 100 sites for
Beyond providing a snapshot of worldwide browsing trends, Opera's "State of
the Mobile Web" highlights the browsing trends in the ten countries where Opera
Mini is most popular: the United States, Russia, China, Indonesia, India, United
Kingdom, Germany, Poland, South Africa and Ukraine. Subsequent reports will
include updates for these countries as well as different regions around the
Cheers ~ Arne