LG announced today, with a a pre-Mobile World Congress press release, that the company plans to make "its boldest move" yet in its strategy to attain smartphone leadership with the launch of a new design identity called L-Style. The core essence of L-Style involves a timeless design with finer details that further differentiate LG's mobile devices from the competition. L-Style's design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one's attention.

All this is said to be reflected by three new Android smartphones which LG will unveil at next week's Mobile World Congress in Barcelona, which will initially feature the L-Style look. These devices are said to be the Optimus L3, with a 3.2" display, which will first launch in Europe this March. This one will be followed by two other devices in the first half of the year running Android 4.0/Ice Cream Sandwich: The Optimus L5 with a 4.0" display and the Optimus L7 featuring a 4.3" screen.

Further information are expected to be given at next week's press conference.

Cheers ~ Arne