While we are talking about video streaming, today Norwegian Telenor has announced that its customers can watch live transmissions, highlights and recaps from next year's Winter Olympics in Torino directly on your mobile phone - free of charge! This has now been made possible through an exclusive mobile TV collaboration between Telenor and NRK.
Together, Telenor and NRK have secured the rights to present the Olympics to Norwegian mobile customers. Telenor is also the Norwegian alpine skiing team's main sponsor, as well as one of six national main sponsors of the Norwegian Olympic Committee.
"We are very much looking forward to the Winter Olympics in Torino. We
are pleased to be able to offer the Olympics to our customers, through our
collaboration with NRK and we are especially keen to follow the men's alpine
skiing, considering how well the Norwegian team has performed recently.
Telenor Mobil customers will be able to follow the games from hour to hour,
provided they own a mobile handset capable of supporting Mobile TV," says
Division Director Berit Kjoell, Head of Telenor's activities in the Consumer
The partnership agreement will secure Telenor Mobil customers exclusive and
free-of-charge access to the following services from
- Live transmissions from the Olympics
- Highlights from fascinating Olympic events
- Daily recaps of current Olympic events
NRK also offers a number of additional services, e.g. competitions,
results services, medal rankings, news and reports etc.
Services will be
available on Telenor's mobile portal wap.telenormobil.no or wap.nrk.no. To
gain access to Mobile TV, users will need handsets capable of supporting
UMTS, the new high-speed third generation (3G) mobile network that Telenor
is rolling out all over the country, or GSM handsets supporting EDGE.
Telenor launched 3G exactly one year ago and since then, both the customer
base and traffic volumes have increased dramatically. At year-end, Telenor
expects that close to 100,000 3G handsets will be connected to the network
and the 3G technology is expected to really take off during 2006.
"Offering such extensive content from the Winter Olympics involves
significant costs for Telenor, but these are costs that we are willing
to take. Our customers are now given an extensive opportunity to watch
top quality sport events, completely free of charge and they will be
able to follow the progress of the Norwegian athletes wherever they find
themselves," says Head of Division Berit Kjoell at Telenor.
mobile phone is developing into an increasingly important channel for
distributing news and entertainment. At NRK, we want our services to
reach people where they expect and want us to be. Our collaboration with
Telenor, which involves extensive mobile coverage from the Winter
Olympics, is very exciting. In this way we are able to extend and
supplement our coverage from the events in Torino," says NRK's editor of
New Media, Are Nundal.
Completely free of charge? I hope this also excludes the transmission
costs (see my previous
posting where I made the same comments about transmission costs for
mobile video streaming). If so, this is a fantastic service for Telenor
Cheers ~ Arne