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SURVEY: How does an Orange SPV customer uses its Smartphone
Posted by Arne Hess - on Wednesday, 26.02.03 - 14:02:00 CET under 02 - Windows Mobile News - Viewed 6254x
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With the press release for the new Orange SPVx, Orange also published some facts of a surevei they ran with current SPV owners. The results are pretty amazing:

  • 88% of Orange customers rate their SPV ease of use better than OK
  • Average SPV customer had an internet or WAP session 5 times per day (over three times the amount a non-SPV pay monthly Orange customer accesses the internet or WAP)
  • 83% of Orange customers have synchronized the SPV with their PC
  • 63% are using email with 83% of those finding it better than OK to use
  • Almost 50% of the SPV customer-base use MMS services
  • Portal and Internet accessed used by 78% of Orange SPV customers
  • 75% of SPV customers enjoy watching video clips and playing games

This figures really indicates for me that there is a wireless data market out there which the carriers have/could to develop now. I don't talk about "walled garden" developments but developments based on open Internet standards flavored with the benefits a GSM operator could add to this mobile Internet services like Location Based Services or payments.
However, I still miss the evolution paths from voice centric to data support. Some carriers like O2, T-Mobile or Orange might be on the right track but all mobile Internet developments happens only in conjunction with the introduction of a new device/platform. I don't see real developments (business as well as product development) in the meantime during the introduction of new devices.

Cheers ~ Arne

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