Today, TweetUp, Inc. announced that it had acquired Austria-based Twidroid, creator of the (formerly?) most popular and Android Twitter client (before Seesmic and Twitter jumped into the game as well) and announced that the Twidroid will be renamed Twidroyd in order to ensure minimal confusion with products from Lucas Film. Furthermore, without giving any further details, it was announced that Twidroid Twidroyd will come standard on millions of upcoming Android phones from five of the leading handset manufacturers. As part of the transaction, TweetUp, Inc. will also acquire popurls, which aggregates in one location the most popular items from news and social media sites.
Combined, Twidroid and popurls will provide TweetUp with a broad distribution network on which to test and refine its platform for finding the world's best tweeters.
"Acquiring Twidroyd provides TweetUp with a number of strategic advantages," said Bill Gross, CEO of TweetUp. "Twidroyd (www.twidroyd.com) is widely considered the best Twitter client for Android phones and it leads in market share, so its growing base of users will be a valuable source of well-informed feedback on TweetUp search on mobile devices. In addition, the popurls website (www.popurls.com), which attracts users looking for a convenient guide to the most popular sites, news, videos and blogs on the Internet, will be a natural spot to display TweetUp search results and gain user feedback. This combination should enable us to more rapidly refine our offerings, generating better user experiences for distribution partners and for users searching for the world's best tweeters regardless of their choice of devices."
In April, TweetUp opened registration for the world's first bidded marketplace for real time search, and in May the company launched its search capabilities at TechCrunch, Topix.com, and Businessinsider.com. TweetUp's core search algorithms, in combination with this marketplace, address the needs of both users and tweeters in a single search mechanism. In addition to algorithms that combine a variety of factors to determine relevance, tweeters will soon be able to bid on keywords in a competitive marketplace very similar to what now occurs at Internet search engines. This sophisticated combination of factors pushes the most relevant tweeters to the top of the results of users' searches, and it enables serious tweeters to expand their following quickly and cost-effectively.
"We are extremely fortunate to have been able to join forces with TweetUp," said Thomas Marban, founder of Twidroyd and popurls. "With their resources and experience along with the bundling deals we have developed with a number of the leading device manufacturers, we believe Twidroyd can widen its lead as the top Android client for Twitter users and aggressively grow our distribution while taking advantage of TweetUp's business model for uncovering the best tweeters on topics of interest to our users."
It's yet not said if Twidroyd will stay available from the Android Market (as a feature-limited freeware and feature-rich payware version) or if TweetUp will exclusively distribute Twidroyd through ODMs and other partners.
Cheers ~ Arne