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THOUGHT: One device - two IDs - four names
Posted by Arne Hess - on Wednesday, 07.12.05 - 02:23:46 CET under 09 - Thoughts - Viewed 13190x
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Oh man, carriers doesn't makes it easy if it comes two Windows Mobile "own-branded" devices. Let's take the HTC Wizard as an example: first it was introduced in Germany as T-Mobile MDA Vario and O2 Xda mini S (and yes, there was a time when both companies named the same device similar like T-Mobile MDA/O2 XDA or T-Mobile MDA II/O2 Xda II) but everything changed later with the T-Mobile MDA compact aka O2 Xda mini.
However, now we have - as I said - the Vario and mini S in the market for some weeks and yesterday also E-Plus and Vodafone Germany released their previously announced versions of the Wizard as "E-Plus Pocket PDA" and "Vodafone VPA compact II" (not to mention that the T-Mobile MDA compact II is a completely different device, it's not the HTC Wizard but the HTC Charmer).

As a matter of fact, we have four carriers in Germany, all of them decided to give the same baby a different name (while Vodafone at least released a different ID since they haven't introduced "Prodigy" ID but the "Wizard" ID) and one carrier named his Wizard similar to a completely different device! How hard can they make it for customers to make the right choice?

Sure, everything is about marketing (and I know what it means since I'm doing Product Marketing too) but is it really necessary to confuse customers that way? :?

Cheers ~ Arne

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