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THOUGHT: W-LAN roaming business models which will never work - here E-Plus
Posted by Arne Hess - on Friday, 02.04.04 - 12:43:35 CET under 09 - Thoughts - Viewed 6255x
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Today, German GSM and UMTS operator E-Plus proudly presented their first Wi-Fi roaming agreement with  Airnyx, which allows E-Plus customers to use Airnyx Wi-Fi HotSpots - currently available at gas stations only.

While we discussed the sense or no-sense earlier, when Agip (an Italian owned gas station) announced it's cooperation agreement with Airnyx, today E-Plus also announced the price plans to use the HotSpots and hell, I don't know what they had in mind but for sure they don't want to make Wi-Fi a success at all:

"E-Plus Online WLAN" costs 12 Euro Cents (0.15 US Dollar) per minute with a minimum usage-time of 30 minutes which is 3,60 Euro (4.45 US Dollar) for 30 minutes W-LAN on a gas station. 8O
For me, that's the value of around 1.5 MB in my current GPRS plan and for 1.5 MB I can surf a lot, with a Notebook but even more with a Pocket PC with disabled images. And for just picking up E-Mails I need a couple of 100 KB only which also takes some minutes only.
For sure I will not park 30 minutes in front of a gas station just to use my prepaid 30 minutes account. :x
Is E-Plus not aware of the fact that nobody will stay in front of a gas station for 30 minutes, just to surf the web (within this time I already found 3 non-protected W-LAN in every bigger city which lets me surf for free) or does they really believe into this business model? :lol:

Come on guys, you need some advice on how the mobile data world is working. This is - for sure - the wrong way!

Cheers ~ Arne


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Posted by APA on 04.04.04 - 19:09:34

Maybe Agip hopes you will also have a Coffee and a Sandwich while you download your stuff. Might make sense Corp. User that are visiting customers and do a synch via VPN at such a gas station. For example insurance sales staff. Postitiv I feel is that in 30 min you can get much more than 1.5 MB, so looking at the current prices at an airport I fell 3.60 for 30 min is not that bad. If they make it 1 MB = 12 cents that would be cool smile. To me important is also how the authentication process is solved. Also with GPRS you likely fall asleep till you get your data and WLAN is sure a bit more speedy smile (When I have to use a modem to access the internet my patience goes to 0 within 3-4 minutes. Going back to these stoneage speeds is not my thing).

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