Yesterday evening, Google announced the launch of Google Play, a digital entertainment destination where users can find, enjoy and share their favorite music, movies, books and apps on the web and on Android phones or tablets. Google Play is entirely cloud-based so all music, movies, books and apps are stored online, always available - as long as you have an Internet connection - and, as Google says, "you never have to worry about losing them or moving them again" - as long as Google is reachable. With Google Play users can store up to 20,000 songs for free and buy millions of new tracks, download more than 450,000 Android apps and games, browse the world’s largest selection of eBooks, rent thousands of your favorite movies, including new releases and HD titles.
Sounds familiar? It's familiar because Google Play unites previous Google services under the new "Play" brand. Starting yesterday, Android Market, Google Music and the Google eBookstore will become part of Google Play. On Android phones or tablets, Google will upgrade the Android Market app to the Google Play Store app over the coming days. Videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps users purchased before will continue to be available through Google Play.
To celebrate Play, Google will be offering a different album, book, video rental and Android app at a special price each day for the next week in their "7 Days to Play" sale.
In the U.S., music, movies, books and Android apps are available in Google Play; in Canada and the U.K., Google will offer movies, books and Android apps; in Australia, books and apps and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps.
According to a statement, Google's long-term goal is "to roll out as many different types of content as possible to people around the world, and they will keep adding new content to keep it fresh".
Cheers ~ Arne