The biggest surprise today wasn't Microsoft's announcement to take-over Nokia but Google's later announcement that it next version of Android, Android 4.4 will be called KiKat, not Key Lime Pie as rumored all the months. In addition to unveiling that the Android is the operating system is now powering over 1 billion smartphones and tablets, Google also made its cooperation with "Nestlé" official. After each Android version before was named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, Google explained that everybody finds it difficult to stay away from chocolate and therefore it decided to name the next version of Android after one of their favorite chocolate treats, Kitkat.
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called "Android KitKat", after Nestlé's popular chocolate and wafer confectionery.
The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.
Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
The news that the letter 'K' will be dedicated to Nestlé's KitKat will surprise most technology commentators, who had widely thought the latest version would be "Android Key Lime Pie".
"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favorite among the team since the early days of Android," said Marc Vanlerberghe, Director of Android Marketing.
"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break," said Patrice Bula, Nestlé's Head of Marketing.
"KitKat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."
To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States. The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies, books and more.
A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.
Nestlé's branding partnership with Google is the company's latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Cheers ~ Arne