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UNVEILED: HTC announces the HTC One A9 - The First Non-Nexus Android 6.0 Marshmallow Smartphone
Posted by Arne Hess - on Tuesday, 20.10.15 - 18:15:00 CET under 04 - Android News - Viewed 13006x
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At its press event in New York City, HTC today unveiled the latest addition to its award-winning HTC One family, the HTC One A9. Melding the best of HTC's acclaimed design and innovation with the latest from Google's Android, this is a stunning, no-compromise smartphone that stands out from the (Android) crowd. Built for people who want a better choice, the HTC One A9 is a smartphone that combines striking (already well known but for HTC new) design on the outside with the newest features of Android 6.0 Marshmallow with HTC Sense on the inside to create an unrivaled smartphone experience. An evolution of the iconic HTC One family design, the HTC One A9 draws on the natural beauty around us, by using rich, striking colors and unique finishes - an approach called "metalmorphics".

New curves, refined edges, and precision-cut ridges on the power button flawlessly combine with the super-thin metal frame giving the phone a natural and lightweight feel. The elegant dual finish, available in a Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet, is painstakingly brushed with hairline detail and bead-blasted before the sides are polished, giving additional depth and richness that is unique to the smartphone market. Finally, in a stunning fusion of metal and glass, a 5" edge-to-edge, 2.5D Corning Gorilla Glass 4 Full HD AMOLED screen cascades into the metal frame, giving you brighter and more vivid colors for brilliant graphics and gaming, even in direct sunlight.

Featuring the newest Qualcomm Snapdragon 617 processor with integrated X8 LTE Cat-6 and 64 Bit Octa-Core CPUs, the HTC One A9 is designed to deliver a perfect balance of powerful performance, fast connectivity and better battery life. With support for epic LTE wireless speeds through next-generation carrier aggregation technology, it delivers more high-definition streaming videos, more pulse-pounding high-resolution audio and more storage in the cloud to hold everything your heart desires.

The best camera is the one you use whenever the moment strikes, so it should be able to capture stunning shots in any situation. The HTC One A9's front and rear cameras, coupled with powerful yet simple editing tools, mean epic photos and videos are only a tap away.
Its 13 megapixel main camera features Optical Image Stabilization (OIS), which automatically minimizes hand shake and corrects vibrations to give a crystal-clear picture every time. Meanwhile, the front-facing camera delivers the best self-portraits in any lighting condition, using HTC's UltraPixel sensor to capture 300 % more light than conventional smartphone cameras.
With the HTC One A9, no detail is too small. Offering an optional Pro mode to capture the perfect photo without being a photography expert, you can also save photos using RAW capture - a tool used by professional photographers - for an unmatched level of detail and post-shot editing flexibility. Or things can kept simple with Photo Editor's one-button enhancement feature, which automatically brightens colors and sharpens edges for unbelievably clear and crisp photos.
Sometimes a still photo just isn't enough. With the HTC One A9's Hyperlapse editing tool users can speed up videos to 12 times as fast for a dramatic time-lapse effect, creating an immersive video that perfectly captures the moments that matter. Furthermore, HTC Zoe easily and automatically mix best shots and videos into one professional-looking highlight reel that can be shared with friends and family to tell the story of any moment from every angle.

While game changing audio has always been core to the HTC One family, the HTC One A9 isn't featuring front-facing stereo speakers as One M-series devices anymore, but instead it delivers an amazing sound quality, with HTC BoomSound integrated into the headset combined with Dolby Audio surround technology, delivering immersive, vibrant sound that matches a live experience in your headphones by taking high-resolution audio to the next level. With a built-in DAC that delivers audio at 24-bit, 192 KHz quality - better than CD quality - it's said to provide a richness and depth like never before heard from a music collection. A powerful high-output headphone amplifier, with double the output of other handsets, provides more power and dynamic range every nuance of music, videos and games can be heard. Optional high-resolution audio certified HTC Pro Studio Earphones deliver both noise isolation and truly immersive sound.

The One A9 is the first non-Nexus smartphone powered by Android 6.0 Marshmallow, bringing Google's latest innovations and the simplicity of HTC Sense right out of the box. Combined with a multi-directional fingerprint scanner, Android Pay makes purchasing items as secure and as easy as "tap, pay, done." Google's Now on Tap feature also intuitively provides contextual information about whatever is on your screen - look up reviews for a movie from a text, hear a song mentioned in a blog post, or book seats at a restaurant from an E-Mail, all at the press of the home button.

With so many new features, the HTC One A9 has also been designed with all new power-saving capabilities to maximize battery life. Doze automatically turns off power hungry applications when the phone is left idle, while App Standby knows when an app open in the background isn't being used and shuts it down until you need it again.
In addition, the phone's new Qualcomm Snapdragon 617 CPU, AMOLED screen and support for the optional HTC Rapid Charger 2.0, for up to 75 % faster charging are all optimized to maximize battery life throughout the day. In real terms this means, for example, that you can play 12 hours of HD video on one charge.

The phone will be available in two configurations with either 16 GB and 2 GB RAM or 32 GB memory and 3 GB RAM. Europe will only get the 16 GB version while the U.S. will get the 32 GB version. Nevertheless, the One A9 features expandable memory, supporting up to 2 TB in SD card storage, which will be enough for storing all apps, games, photos, music and videos.

To protect the One A9, it can be also paired it with the HTC Dot View II case, available in Obsidian, Deep Garnet, Sea Coral and Turquoise Blue. Its retro-inspired dot matrix cover reveals instant notifications, weather updates, caller ID and more, even while closed, and simple gesture controls bring music, flashlight, radio and voice recording tools closer than ever.

The HTC One A9 and accessories will be available worldwide, both at retailers and at, beginning November 2015.
In the U.S. the HTC One A9 will be available on with preorders beginning today at 12:30 pm ET. Unlocked versions will cost US$ 399.99. Initially HTC will offer the Opal Silver and Carbon Gray in the U.S. and will make the Deep Garnet available in the coming weeks. Because bad things happen to good smartphones, consumers that purchase the HTC One A9 through, HTC will offer UH OH Protection, which includes one free replacement within the first 12 months of ownership for a cracked screen, water damage or carrier switch. Additionally, the HTC One A9 will come with 6 months of unlimited music on Google Play Music when you purchase from Carriers will announce colors, availability and pricing of individual carrier versions

Cheers ~ Arne

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