LG Electronics (LG) today unveiled its upcoming LG Optimus Series, a line-up of innovative smart devices featuring the latest in mobile technology that will spearhead the company's newest campaign to highlight LG's ability to simplify consumers' information-dominated lives. LG Optimus, meaning "best" in Latin, will be comprised of devices running on a range of operating systems as well as Android Tablet PCs. By offering a variety of choice in operating systems and incorporating smart technologies, LG prioritizes consumer choice as a key strategy for expanding its footprint in the mobile industry.
The two Android-powered smartphones in the pipeline - the LG Optimus One with Google and LG Optimus Chic - incorporate the speedy new Android 2.2 platform (Froyo).
The LG Optimus One with Google offers the latest in Google mobile features and connects seamlessly to the world. Its ability to connect effortlessly to Google's Android Market delivers an unfiltered and genuine smartphone user experience. Also, a convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market.
The LG Optimus Chic caters to fashion aficionados with its tasteful design incorporating soft and smooth lines. The handset's sleek curves set a new standard for smartphone design, challenging the perception that advanced Android devices need to appeal to a hardcore tech crowd to gain widespread acceptance.
Beyond smartphones, LG will be introducing its first tablet device later this year. Running on the Android Platform, LG's tablet will deliver vastly superior performance than other similar devices currently on the market while still managing to be thinner and lighter than competing devices.
The smartphones and tablet devices range from entry to premium level, with various features to meet the diverse needs of all customers. As part of its aggressive strategy to grow its share of the global smartphone market, LG will be introducing approximately 10 new smart devices worldwide in the second half of this year under the LG Optimus label.
The LG Optimus Series is the result of extensive consumer research and development that delved into the way people gather information in today's digital age. According to a consumer survey conducted by LG, ease of finding information is the top motivator in considering a smartphone purchase. The research also looked into what consumers liked and disliked about some of today's most popular communications devices. Not surprisingly, user friendliness and fast response time were high on consumers' lists.
LG hasn't unveiled any further technical details of its two upcoming Android smartphones.
Cheers ~ Arne