While Android is still young, Vodafone has a already long track-record to sell Android phones under its own-brand but today's announced Vodafone Smart is the first in its category: a fully-featured smartphone with popular appeal for the next wave of data users. The Vodafone Smart delivers a compelling smartphone experience, empowering customers to enter the world of the mobile internet, bringing together apps, navigation, social-networking and multimedia, all at a great price, in a great package. Unfortunately running Android 2.2/Froyo only, the Smart gives customers access to the full Android experience anyway - including the Android Market, Gmail, Google Maps and Google Talk.
In addition, the phone has a zoom camera and a capacitive touchscreen as well as featuring quadband GSM/GPRS/EDGE as well as either singleband or dualband UMTS/HSDPA at 2100 or 900/2100 MHz (version dependence), WiFi and Bluetooth connectivity. The Vodafone Smart will be rolled out in a range of colors - from cool monochromes, through bold brights, to bespoke graphic designs. What's more, customers will be able to personalize their phone, creating their own one-off covers on the web. With spring/summer and autumn/winter cover ranges planned, customers can build up a cover collection to suit their style and spirit.
Working with Huawei which manufactures the Vodafone Smart, the Vodafone design team have created the user experience with first-time smartphone users in mind and, as such, the homescreen comes pre-loaded with direct links to key content and features including Facebook, Twitter, E-Mail, Vodafone's "Prepay Manager" for quick top-ups, Vodafone Music and finally the "Updates' widget, which gives customers easy access to a shortlist of leading Android Market apps and other services selected by local Vodafone editors.
The Vodafone Smart will be available across the Vodafone footprint by early summer. Germany, Italy and the UK will be among the first to sell the phone which will retail for around 90 Euro.
Cheers ~ Arne