As YouTube unveiled yesterday evening, it's working on a major enhancement of its mobile app. According to a blog post, YouTube is "always exploring ways to bring more viewers to the content" and as part of this effort, later this year Google's video subsidiary will therefore launch a new feature on YouTube's mobile apps that aims to help to reach fans - even when they're not connected to the Internet. This upcoming feature will allow people to add videos to their device to watch for a short period when an Internet connection is unavailable. So fans' ability to enjoy videos no longer has to be interrupted by something as commonplace as a morning commute.
Yet no word how YouTube will handle publisher ads and how videos can be monetized if downloaded for offline use. It's most likely that the ads will be cached together with related ads. More details, on how this will work for viewers, can be expected when the new feature launches in November. Whatever Google is planning, this will makes it definitely even harder for Microsoft to bring back its YouTube client for Windows Phone, Google has recently blocked.
Cheers ~ Arne