oday launched a beta version of Yahoo! Go for Mobile 2.0 at the Consumer
Electronics Show (CES) 2007 in Las Vegas. Yahoo! Go 2.0 is an innovative new
application that redefines the mobile Internet experience for consumers through
a unique product design, ability to personalize with content from the entire
Internet and a reinvention of mobile search. With this launch Yahoo! expands its
mobile Internet leadership.
The Yahoo! Go 2.0 beta (http://go.yahoo.com) is available for consumers to
download today on Motorola's new MOTORAZR maxx V6 and MOTORAZR V3xx devices as
part of the two companies' ongoing alliance to deliver an optimized Yahoo!
experience on the world's coolest devices. Beginning in the first half of 2007,
Yahoo! Go 2.0 will be pre-loaded on select new mobile devices from Motorola.
Consumers can also download Yahoo! Go 2.0 on more than 70 other mobile devices
from major manufacturers worldwide and use it on most wireless networks.
According to Yahoo! Go 2.0 Beta site, Windows Mobile isn't supported yet but is
expected to be launched soon.
Additionally, Yahoo! expects to distribute Yahoo! Go 2.0 through mobile
operators worldwide including Bharti Airtel, DiGi Telecommunications (Malaysia),
Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart
Communications, Taiwan Mobile and 3 Group in the United Kingdom, Italy, Denmark,
Ireland and Sweden.
"Yahoo! intends to be the number one mobile Internet player globally,"
said Marco Boerries, senior vice president of connected life, Yahoo!. "Today
we are changing the game by putting the full power of the open Internet into
consumers' pockets. Yahoo! Go 2.0 creates an entirely new and beautiful
experience that fits great phones, like the new MOTORAZR maxx V6 or V3xx
"Consumers crave cool experiences on the coolest devices and the desire
for seamless connectivity has never been stronger," said Scott Durchslag,
corporate vice-president of product and xperience invention, Motorola mobile
devices. "Integrating services like Yahoo! Go 2.0 with Motorola devices
enables consumers to stay connected with the people, places and information
they want, whenever they want it."
Yahoo! has created this new version of Yahoo! Go from the ground up to bring
the Internet to the mobile phone with a suite of services that are fast, easy to
use and highly personalizable. The unique carousel design of Yahoo! Go 2.0 makes
it simple for consumers to navigate the selection of Yahoo! Go widgets for
E-Mail, local information and maps, news, sports, finance, entertainment,
weather, photo sharing and search. The new service also includes Yahoo!
oneSearch a completely new mobile search service designed to give consumers what
they want on their mobile phone Ã¢â‚¬â€œ instant answers. Yahoo! Go 2.0 is the next
generation of the service that
launched for Symbian and Windows Mobile phones in 2006.
Key features of the service include:
- Search reinvented for mobile consumers Ã¢â‚¬â€œ oneSearch recognizes the intent
of a search term and presents relevant content Ã¢â‚¬â€œ not just a list of web
links to PC sites Ã¢â‚¬â€œ on the results page. Results are grouped by subject
making it easy to read through and drill down to get more details. (See
press release titled "Yahoo! Reinvents Internet Search for the Mobile
- Be local, no matter where you are Ã¢â‚¬â€œ The Local & Maps widget gives
consumers quick access to comprehensive local directory information for
businesses across the US, enhanced with ratings and reviews from the
millions-strong Yahoo! community. Interactive maps, driving directions and
real time traffic updates help consumers find their way. Local guides
provide at-a-glance detail on what's happening in a specific city that day,
as well as the most popular places to eat, shop and visit. Consumers can set
their location and the experience will be tailored appropriately.
- Rich, highly personalizable content from millions of sources to keep
consumers connected Ã¢â‚¬â€œ Current headlines and a breaking news ticker in the
News, Sports, Entertainment, Weather and Finance widgets keep consumers
connected to the information that matters to them. Each widget also includes
a "command center" where consumers can access more articles, use watchlists
to track topics of interest Ã¢â‚¬â€œ from sports teams to stocks to celebrities Ã¢â‚¬â€œ
or add new content from the millions of sources on the Web that publish in
- Photo sharing keeps consumers connected to their community Ã¢â‚¬â€œ The Flickr
widget integrates one of the Web's most innovative and prolific
photo-sharing communities, making it easy for consumers to upload and manage
images from their camera phone. Consumers can also easily share photos, view
their friends' pictures and browse or search the millions of images posted
by the Flickr community.
- Streamlined E-Mail keeps consumers in sync Ã¢â‚¬â€œ The E-Mail widget allows
consumers to quickly respond to, delete or compose new messages or view
attachments with a single click. Advanced search capabilities allow
consumers to locate important E-Mail easily by searching in the subject
line, the message body or an attachment. Automatic synchronization allows
consumers to access messages and contacts in their Yahoo! Mail account in
real time. Any changes made on the phone are instantly reflected on the PC
and vice versa.
Cheers ~ Arne