Following yesterday's news, that the Android 4.4 KitKat Rom build is available for download for the HTC One Google Play Edition, in a recent Google+ posting, the Android team announced that it has started with the FOTA (Firmware Over The Air) rollout of Android 4.4 for both, the HTC One GPe and the Samsung Galaxy S4 GPe: "Starting today, Samsung GS4 and HTC One Google Play edition devices are getting an update to Android 4.4!". This means that if you have one of these two, you should receive the tasty Android upgrade anytime soon - with pure Android experience sans HTC Sense or Samsung TouchWiz. As always I would expect that this is another staged rollout which means availability for your device might not be immediate.
Nevertheless, I can't hurt to keep the battery charged and checking from time to time if the upgrade is available.
Cheers ~ Arne