yesterday announced it is the first mobile device manufacturer to offer its
products to consumers through robotic retail stores in a pilot program providing
automated, on-demand retail solutions in key markets.
Moving beyond the traditional retail experience, Motorola is testing this new
automated vending format as a way to directly connect with consumers in places
and at times where convenience is needed most. Leveraging small format robotic
stores operated by Zoom Systems, the new retail option will be placed in high
traffic locations giving consumers the immediate satisfaction of getting the
products they need and want on demand.
"Continuing our effort to reinvent mobile retail culture and transform
the consumer experience, this on-demand retail solution is an interesting
approach to the many extensions of our retail strategy," said Jason Few,
Corporate Vice President, Global Retail, Motorola. "This pilot program is an
opportunity to bring never-seen-before convenience to consumers who are
looking for ways to make life easier."
These robotic stores will be branded "INSTANTMOTO", and are expected to be
deployed in approximately 20 locations nationwide from airports to malls by
November 2006. The stores will house more than 25 Motorola products including
carrier-ready MOTORAZR(TM) handsets, Bluetooth(R)-enabled headsets, cordless
phones, car chargers and more. Currently these vending systems are in the San
Francisco International Airport and Macy's on State Street, in addition to more
locations across the country.
Cheers ~ Arne