Since the new LG Optimus 7 is a Microsoft Windows 7 smartphone, LG had to follow Microsoft's Windows Phone 7 requirements which means that every Windows Phone 7 smartphone comes with the same set of Microsoft applications and services; and on the first sight the LG Optimus 7 isn't anything different. It features the tile user interface on the Start screen as well as it also features the Windows Phone 7-typical hubs which bring together related content from the Web, applications and services into a single view to simplify common tasks. Windows Phone 7 includes six standard hubs called "People", "Pictures", "Games", "Music & Video", "Marketplace" and "Office".
However, in addition to the standard apps and hubs, carriers and manufactures are free to add their own, device- or carrier-specific applications and LG has added three very special, useful and yet unique applications called "Panorama shot", "ScanSearch" and "Play To".
Panorama shot is a LG exclusive add-on to the Windows Phone 7 inbuilt camera user interface and allows users to take a panoramic picture by pressing the camera button only one and then just move the camera in one direction. While the user moves the camera, pictures are automatically taken and after the last one is take, all the photos are stitched together.
Play To is LG's own multimedia sharing feature based on DLNA technology. This application allows to stream photos, music and videos from the Optimus 7 To a TV, stereo or Windows 7 PC or any other DLNA certified and compatible electronic device.
ScanSearch is a yet for Windows Phone 7 unique AR (augmented reality) application which uses the Optimus 7's inbuilt camera and connects the user with a real world view and information from the Internet. By holding the phone toward products or landscapes and view through the screen, ScanSearch shows local business information, including locations and contact information. And by turning the camera towards the sky, it shows real-time weather information.
Last but not least, the Optimus 7 features its own app store in the Marketplace where LG offers exclusive content for Optimus 7 owners.
Cheers ~ Arne