While this press release and study isn't brand new, Fitbit UK published the results back in October already, the German press release just reached me today. Nevertheless, it shows that the topic "wearables" is a hot one and will gain more importance, the smarter the wearables will become. According to a new research recently released from Fitbit, mobile technology - which includes smartphones and other mobile connected devices – has a significant impact on the choices we make towards living healthier lifestyles. In fact, nearly half of people (48 %) surveyed in the UK, have reported strong positive behavior changes through the use of mobile devices that provide the ability to self-monitor their health and well-being.
With 25 % of adults aged 25 - 34 now claiming that they "run their lives through their smartphones", mobile technologies can now provide an instant, accessible personalized view of everything from people's activity to their sleep and diet. Moreover, a quarter of people aged 25 - 44 also stated that motivational mobile prompts through their devices would also have a huge impact on the health and well-being choices they made.
Other key findings from the survey also includes the rise in self-monitoring suggests five times the impact on increasing active lives compared to traditional campaigns
- 24 % of people suggest that they currently have no time to exercise
- 76% of people simply wanted to enjoy their life
- 63% of people in the UK don't like being lectured to by public institutions and individuals (such as celebrity chefs)
- Only 10% of people agree that messaging from public institutions and individuals (such as celebrity chefs) has any positive impact on their lifestyle
- 7 in 10 people are currently engaged in some form of self-monitoring of their health.
"Feeling Good" is more important than "Looking Good" as active lifestyles and self-monitoring become vital to improved well-being:
- 46% of people in the UK now consider that their personal feel good factor is now more important than looking good (23%) and performing well in their everyday lives (19%)
- 85% of the UK feeling pressure to look good from sources such as media and advertising to family and friends.
- Less than 1 in 3 people in the UK currently feel "at ease" with their own body with 22% of these citing media and advertising as the most influential source of pressure to look good.
- 42% now saying that they feel most pressure from their partner, with nearly a quarter of the UK stating that their friends are also very influential when feeling under pressure to look good
So what about you? Are you monitoring yourself with the use of fitness trackers like Fitbit, Jawbone Up or Nike Fuelband and do you think smartwatches might have an impact on this trend? I'm still using my Fitbit I've tested last year but as soon as there's a smartwatch with same sensors and functionalities, I might switch. Don't see a reason why to wear two different wearables which could be combined in one.
Cheers ~ Arne